Sharing your story with social media stories

By Sarah Shanahan | July 24, 2019 | Comments Off on Sharing your story with social media stories

Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…

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Color Your Brand

By Breanne Bleichroth | July 19, 2019 | Comments Off on Color Your Brand

Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…

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Marketing and Advertising: What’s the Difference?

By Breanne Bleichroth | July 11, 2019 | Comments Off on Marketing and Advertising: What’s the Difference?

We get a lot of questions about the difference between marketing and advertising so today, we want to answer a few of those we hear most often. The two concepts have the same goal—to get your brand, message, product or company in front of the right audience—so it can be easy to think they are…

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