Multimedia Content
YouTube Algorithm Myths Debunked by The Growth Team
YouTube’s recommendation algorithm is often a mystery to creators, leading to various myths and misconceptions about how it works. Earlier this year, YouTube released a video featuring Todd Beaupré, the leader of YouTube’s growth and discovery team, addressing some of these common misconceptions. Here’s a breakdown of the key insights from the video: 1. Focus…
Read MoreReels, Snaps, Stories and More: Mastering the Art of Short-Form Content Marketing
Video content has become an indispensable tool for marketers looking to capture attention in today’s digital landscape. Let’s explore the power of short-form video content and how you can master creating compelling videos for your brand. The Evolution of Short-Form Video Short-form video content has a rich history that has evolved alongside technological advancements and…
Read MoreOptimizing YouTube Videos for Higher Rankings
Nothing stings more than pouring hours of work into creating a YouTube video for your business only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for higher rankings, and we’ve gathered eight of…
Read MoreWhat is Omnichannel Marketing? Buzzword Alert!
We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce. Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…
Read MoreTikTok and the Growth of Short-Form Video
By this point in 2021, we have all heard of TikTok. Even if you have not used it, you’ve probably heard it talked about around town, on the news and all over the internet. It’s one of the fastest-growing social media platforms ever, and it seems to occupy hours of its users’ time day after…
Read MoreEffective Email Newsletter Strategy
We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences. Just to recap, an email newsletter…
Read MoreElements of Effective Email Newsletters
Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…
Read MoreA Tale of Two Platforms: Canva vs. Adobe Illustrator
There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…
Read MoreDon’t Let Zoom Fatigue Get You Down
Ah… Zoom. It was THE app of 2020 and, as society shifts into a new way of doing business, it looks like it’s here to stay for quite some time. As of March 2020, Zoom had over 2.13 million downloads, doubling the number of downloads from the month before. It has completely changed how some…
Read More10 Marketing Newsletters We Love
It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…
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