News
Navigating Meta’s 30% Apple Tax: How Small Businesses Can Boost Posts Effectively
If you’re a business owner looking to boost your posts on Facebook and Instagram, recent changes in Apple’s policies might have you feeling a bit uncertain. Apple’s decision to extend its 30 percent service charge to boosted posts in the Facebook and Instagram iOS apps means advertisers now have to navigate additional fees. However, there…
Read MoreThe Future of Search: How Marketers Can Thrive in the Age of SGE
The world of search engine results is undergoing a transformative shift, thanks to the emergence of the Search Generative Experience (SGE) powered by Google Magi. This revolutionary initiative is set to deliver AI-generated and personalized responses to user queries, fundamentally altering how we interact with search results. As marketers in Southeast Missouri, it’s crucial to…
Read MoreHaley Marketing acquires Cape Girardeau-based Rooted Web
WILLIAMSVILLE, New York — Haley Marketing Group, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, has acquired Recruiters Websites and its local brand, Rooted Web, a custom website design and marketing company specializing in digital solutions for the recruiting industry and local and small businesses. No…
Read MoreRooted Web adds Martin, Heeb to design team
Rooted Web, a local full-service website design and digital marketing agency, has expanded its website design and development team with the additions of Kristen Martin and Jacob Heeb. Martin, a Desloge, Missouri, native, joins Rooted Web as UI/UX web designer. She has extensive experience working with marketing clients from project strategy through implementation, most recently…
Read MoreRooted Web adds Navarro to marketing team
Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Natalia Navarro as a digital content producer. Navarro earned a bachelor’s degree in mass communication from the University of South Carolina in Columbia, South Carolina. She previously worked on the social media team at Cultivating…
Read MoreTop 10 Industries in Cape Girardeau, Missouri
We are lucky to be nestled in the middle of Cape Girardeau, Missouri, a community full of thriving businesses, rich history, and new ideas. This city continues to grow with new business opportunities every year, and we’re excited to share some of the industries that have experienced the most growth. Here are the top 10…
Read MoreRooted Web adds digital content producer to marketing team
Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Ryan Berger as a digital content producer. Berger, a Ballwin, Missouri, native, earned a bachelor’s degree in mass communication: TV/film from Southeast Missouri State University. Berger previously worked on the social media team at University…
Read MoreSEMO Food Bank launches new, mobile-friendly website
Southeast Missouri Food Bank has launched an updated website with a mobile-friendly design and user-focused functionality to better reach the people it serves. During the height of the COVID-19 pandemic, SEMO Food Bank saw an increase in people who had never used their services before seeking support. This influx highlighted a need to make their…
Read MoreWelcome Sam Bergmann, digital content writer
Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Sam Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane Brands, Crown Valley Winery and St. Nicholas Brewing Company. In her new role, Bergmann will work closely…
Read MoreMaking a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools
In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…
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