How to Use Social Media to Find (and Keep) Great Employees

How to Use Social Media to Find (and Keep) Great Employees

Small to medium-sized businesses in Southeast Missouri can’t afford to rely solely on traditional recruitment methods. Job boards and classified ads, while still relevant, often fail to capture the attention of the modern workforce. That’s where social media comes in.  Platforms like LinkedIn, Facebook and even TikTok, when used strategically, can become powerful tools for…

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The Future of Work: What Small Businesses Need to Know About Gen Z Employees 

Generation Z. They’re digital natives, value-driven and about to make up a significant portion of your workforce. Understanding their unique perspectives and expectations isn’t just a good idea for small businesses in Southeast Missouri–it’s essential for survival. Let’s explore the key trends in hiring, workplace expectations and digital engagement strategies that will help you attract,…

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Web Accessibility for Small Business Websites: Ensuring Inclusivity and Compliance

Web Accessibility for Small Business Websites: Ensuring Inclusivity and Compliance

In today’s world, where online presence is integral to business success, ensuring that your website is accessible to everyone is not just a moral obligation but also a strategic move. Small business owners often underestimate the impact of web accessibility; it goes beyond catering to individuals with disabilities. It encompasses creating an inclusive online space…

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Navigating UX Design for Small Business Websites: Strategies for Optimal User Engagement

Navigating UX Design for Small Business Websites: Strategies for Optimal User Engagement

The success of a small business website hinges on the intricacies of user experience (UX) design. It’s not just about having a visually appealing website; it’s about crafting an experience that seamlessly guides visitors, fulfills their needs and leaves a lasting positive impression.   Let’s explore the strategies that small businesses can employ to enhance UX…

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Unlocking the Potential of Employee-Generated Content

EGC involves encouraging employees to create and share content highlighting their experiences, insights and perspectives. 

Authenticity and relatability are highly valued by online audiences. Traditional methods of promoting brands and attracting customers are evolving when it comes to digital marketing. At Rooted Web, we understand the importance of staying ahead of the curve and utilizing innovative strategies. One powerful approach we recommend is Employee Generated Content (EGC). This strategy involves…

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5 Design Tips for Epic Social Media Graphics

Tips for Epic Social Media Graphics

When the world is just a click away, social media has become an integral part of our lives. It has revolutionized the way we communicate, connect and share information with others. With millions of users actively engaging on platforms like Facebook, Instagram, LinkedIn and TikTok, social media has transformed into a bustling virtual stage where content…

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