Unlocking the Potential of Employee-Generated Content

Authenticity and relatability are highly valued by online audiences. Traditional methods of promoting brands and attracting customers are evolving when it comes to digital marketing. At Rooted Web, we understand the importance of staying ahead of the curve and utilizing innovative strategies. One powerful approach we recommend is Employee Generated Content (EGC). This strategy involves encouraging employees to create and share content highlighting their experiences, insights and perspectives within your organization. 

Why is EGC Important for Digital Marketing? 

Authenticity: Research shows that 90 percent of consumers say authenticity is important when deciding which brands to support. By leveraging EGC, you can bring an authentic voice to your digital marketing efforts. Employees sharing their unique stories and perspectives provide an honest and genuine representation of your brand, which resonates with your audience and builds trust. 

Credibility and Relatability: Potential customers often trust the opinions and experiences of real people within your organization more than corporate messaging. Studies show that 92 percent of consumers turn to people they know for referrals above any other source. With EGC, you can add credibility to your brand and create relatability by allowing your employees to share their insights and experiences. This humanizes your brand and will enable customers to connect with real individuals within your organization. 

Expanded Reach: EGC can significantly amplify your brand’s reach and exposure. When employees share their content on their personal social media accounts or professional networks, it exposes your brand to wider audiences, including potential customers who may not have been previously aware of your offerings. This expanded reach helps increase brand visibility and attract new customers. 

How Can Rooted Web Help You Leverage EGC for Digital Marketing Success? 

At Rooted Web, we specialize in digital marketing services that help businesses thrive online. We understand the power of EGC and how it can enhance your digital marketing efforts. Here’s how we can assist you in implementing this strategy effectively: 

  • Strategic Planning: Our team can work with you to develop a comprehensive plan incorporating EGC into your digital marketing strategy. We can then identify the best platforms and channels to leverage, define goals and objectives, and outline the key messages you want your employees to convey. 
  • Employee Engagement: We provide best practices and other suggestions for engaging your employees and encouraging them to participate in creating and sharing content.  
  • Content Creation and Management: Our team can assist in creating compelling content that aligns with your brand values and resonates with your target audience. Whether it’s blog posts, social media updates, videos or other forms of content, we will ensure that the content reflects the authentic voices of your employees while maintaining consistency with your brand identity. 
  • Monitoring and Analysis: We will then monitor the performance of your EGC campaigns, track engagement metrics and provide valuable insights to refine and optimize your digital marketing strategies. This data-driven approach will help you make informed decisions and maximize the impact of your EGC initiatives. 


By leveraging EGC, you can enhance your digital marketing efforts, connect with your audience on a deeper level, and build trust in your brand. At Rooted Web, we are committed to helping businesses like yours succeed in the digital landscape. Contact us today to learn more about how we can assist you in harnessing the power of EGC and achieving your digital marketing goals. 

Samantha Prost

Samantha Prost is a digital content writer with almost 10 years of experience who uses her upbeat and creative energy to write fresh, fun and custom content for our clients.

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