Google Jobs is a search feature that compiles job listings from across the internet and displays them prominently in Google Search.

As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…

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Wouldn’t it be great if you opened that inbox to find a couple of marketing newsletters to welcome you to the work day? Here's our top 10!

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

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Nonprofit marketing works by serving multiple functions, all operating to keep a charitable organization running. It's hard, but worth it.

Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…

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Chatbots are often described as one of the most advanced and promising expressions of interaction between humans and machines.

Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…

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Whether you’re launching full-blown podcasts or embedding audio clips into written pieces, brands should be experimenting with audio.

Like many of you, I commute to work every day. I’m working from the office most days, so I hop in my car and prepare for a 40 minute drive each morning, knowing I’ll be bored out of my mind by the time I pull into the parking lot. Very early on, someone told me…

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Is your small business doing everything is can on Facebook? If you can't answer that right away, we've got six tips for you.

You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I…

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It may be through calendars or sticky-notes or color coded highlighters, but we have a process. At the root of it all, is content strategy.

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

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Remember socially demanding parties? Social media apps are kind of the same thing. Just like those parties, our presence is needed.

Do you remember the before-times? The days pre-pandemic when being invited to a party was not only allowed, but something you looked forward to without fear of illness or public shaming? But, what about those parties you HAD to attend—the office party, the one at your parent’s house, the one where you only really know…

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TikTok is bigger than most people realize. Here are seven TikTok trends we’re seeing right now at Rooted Web.

TikTok is bigger than most people realize. Not only is it the fastest growing social media platform in the world, it’s also insanely addictive and fun. From a business standpoint, there are a number of trends to pay attention to as the app’s popularity grows in 2021. Here are seven TikTok trends we’re seeing right…

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Your business or organization is interesting. It’s unique, successful and strong. Don’t sully that by resorting to empty calorie marketing.

As someone who’s been on a diet off-and-on most of my life, empty calories are the worst. Nothing can set a hungry person off more than craving something you know isn’t “good” for you because it’s nothing but sugar, fat or alcohol. It exists, you want it, you have it, you get nothing positive from…

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