Marketing

As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…

Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago.  If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…

Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…

We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing.  “Oh, most of our sales come from word-of-mouth marketing.”  “Word-of-mouth is enough.”  “We’d rather invest our funds towards product development.”  Gah! From one small business to another, you have to allocate spending…

You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about. No matter the milestone, you may still be missing one key piece of…