Marketing

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

Do you remember the before-times? The days pre-pandemic when being invited to a party was not only allowed, but something you looked forward to without fear of illness or public shaming? But, what about those parties you HAD to attend—the office party, the one at your parent’s house, the one where you only really know…

TikTok is bigger than most people realize. Not only is it the fastest growing social media platform in the world, it’s also insanely addictive and fun. From a business standpoint, there are a number of trends to pay attention to as the app’s popularity grows in 2021. Here are seven TikTok trends we’re seeing right…

As someone who’s been on a diet off-and-on most of my life, empty calories are the worst. Nothing can set a hungry person off more than craving something you know isn’t “good” for you because it’s nothing but sugar, fat or alcohol. It exists, you want it, you have it, you get nothing positive from…

If someone asked me what I thought about email marketing ten years ago, I would have rolled my eyes and walked away. If someone asked me the same question five years ago, my eyes would have rolled and I’d chuckle. Today, when someone asks me that same question, I have a lot to say. Like,…

As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…

Hello, My name is Sam, and I’m addicted to my phone.  Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…

Here’s the thing about the internet—you can have an amazing company with skills no one else has and prices lower than your competitors, but if you don’t show up in a Google search, no one knows who you are. People aren’t using YellowPages anymore and, though word of mouth is still a fantastic reference tool,…

Ah, Instagram—one of my favorite social media channels of all time. The little sister to Facebook, this channel focuses on images and video to share experiences, products and information in a beautiful flowing news feed. But, as a business, just like any other social media channel, we have to think about it in a more…

There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media. Not only does this get the word out about who you are and what you do, we as consumers want someone to connect with.  There is a women’s clothing company…