Marketing
What are you looking for? Cape Girardeau’s top search keywords for 2022
If you’ve gotten a chance to play around with Google’s Local Year in Search 2022 tool, you might be surprised and delighted by what Cape Girardeau’s top 10 search keywords were. From “corn prices” to “red-eyed crocodile skink,” we’ll break down each of the trending searches, the results and some fun facts. 1. Corn prices…
Read MoreMarketing Tax Deductions for Small Businesses
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…
Read MoreTikTok as a Search Engine: The Rise of Authentic Content
As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…
Read MoreMarketing During A Recession
Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago. If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…
Read MoreRebranding Strategy: 3 Signs It’s Time For A Refresh
Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…
Read MoreBest Local SEO Practices for 2022
It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update. Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…
Read MoreHow much should your small business spend on marketing?
We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing. “Oh, most of our sales come from word-of-mouth marketing.” “Word-of-mouth is enough.” “We’d rather invest our funds towards product development.” Gah! From one small business to another, you have to allocate spending…
Read MoreWhy Small Businesses Need Local Marketing and Advertising
You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about. No matter the milestone, you may still be missing one key piece of…
Read MoreWhat is Omnichannel Marketing? Buzzword Alert!
We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce. Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…
Read MoreOptimizing Your Site for Voice Search
“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…
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