Marketing

Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…

We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement.  Facebook Engagement is any action someone takes on your Facebook page or one…

When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…

Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…

We’ve talked about how SEO can help increase your online visibility as a whole, but what if you have a rather localized company? If you’re a hair salon or plumbing company that isn’t concerned with someone finding your company in a Google search 300 miles away, local SEO is more important than you may think,…

In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…

Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…

Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain.  Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…