Elements of Effective Email Newsletters

To make sure your email newsletters are as effective as possible, take some time to perfect each element.

Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…

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Marketing to Gen Z

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task.

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…

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How to Increase Facebook Engagement in 8 Steps

We all want to know how to increase Facebook engagement for our small business. Here are eight different ways to grow your social engagement.

We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement.  Facebook Engagement is any action someone takes on your Facebook page or one…

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Creating the Ideal Social Calendar

Here are a few tips and ideas we’ve gathered over the years that can help you build the ideal social calendar.

When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…

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10 Things You Should Know About the Instagram Algorithm

Here are 10 things you should know about “the” Instagram algorithm to use it successfully in the latter half of 2021.

Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…

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Benefits of Small Business Blogging

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance marketing efforts and attract potential clients.

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…

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Local SEO Tips for Your Small Business

Local SEO is the practice of optimizing a business’ web presence for increased visibility in local organic search results.

We’ve talked about how SEO can help increase your online visibility as a whole, but what if you have a rather localized company? If you’re a hair salon or plumbing company that isn’t concerned with someone finding your company in a Google search 300 miles away, local SEO is more important than you may think,…

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What is Spotify’s Greenroom App?

Spotify's Greenroom app allows users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts.

In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…

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The Right Social Media Platforms for Your Business

Some social media platforms are better for different business types, and it can be a pain to figure out what best suits your small business.

Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…

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Social Media Sizes 2021

It’s important to remember that each social channel has a specific sizing guide. Check out our Social Media Sizes 2021 infographic!

Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain.  Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…

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