Marketing
Marketing During A Recession
Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago. If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…
Read MoreRebranding Strategy: 3 Signs It’s Time For A Refresh
Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…
Read MoreBest Local SEO Practices for 2022
It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update. Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…
Read MoreHow much should your small business spend on marketing?
We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing. “Oh, most of our sales come from word-of-mouth marketing.” “Word-of-mouth is enough.” “We’d rather invest our funds towards product development.” Gah! From one small business to another, you have to allocate spending…
Read MoreWhy Small Businesses Need Local Marketing and Advertising
You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about. No matter the milestone, you may still be missing one key piece of…
Read MoreWhat is Omnichannel Marketing? Buzzword Alert!
We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce. Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…
Read MoreOptimizing Your Site for Voice Search
“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…
Read MoreWebsite SEO Predictions for 2022
We’ve discussed SEO in the past, but it still remains a mystery for so many. You understand what the acronym is, but can you actually optimize search engine results? Are you doing everything possible for your website, and even if you are, will your current tactics work next year? Here are some of our website…
Read MoreMarketing Tax Deductions for Small Businesses
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertise your services all…
Read More8 Social Media Trends to Look for in 2022
It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…
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