Using the Facebook Boost Button

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it's a mystery.

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it’s a mystery. What does this button do, and what does it even mean to “boost” a post? Let’s answer some burning questions and see when is the best time to utilize this feature. What…

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Effective Email Newsletter Strategy

Let's talk about making your effective email newsletter strategy as engaging as possible while still being informative and fun.

We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences.  Just to recap, an email newsletter…

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Don’t Put Your Eggs All in One Site

When Facebook went down, were customers able to still find you online?

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

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Marketing to Gen Z: Part 2

For some brands, marketing to Gen Z is simple and can be done without much thought. We discussed five different ways to optimize your Gen Z marketing in a previous article, and today we have five more tips for you.  Respond in a timely manner  Giving Gen Z your undivided attention goes hand in hand…

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Elements of Effective Email Newsletters

To make sure your email newsletters are as effective as possible, take some time to perfect each element.

Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…

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Marketing to Gen Z

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task.

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…

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How to Increase Facebook Engagement in 8 Steps

We all want to know how to increase Facebook engagement for our small business. Here are eight different ways to grow your social engagement.

We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement.  Facebook Engagement is any action someone takes on your Facebook page or one…

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A Tale of Two Platforms: Canva vs. Adobe Illustrator

There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…

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Creating the Ideal Social Calendar

Here are a few tips and ideas we’ve gathered over the years that can help you build the ideal social calendar.

When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…

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10 Things You Should Know About the Instagram Algorithm

Here are 10 things you should know about “the” Instagram algorithm to use it successfully in the latter half of 2021.

Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…

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