root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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marketing during a recession

Marketing During A Recession

Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago.  If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…

rebranding strategy

Rebranding Strategy: 3 Signs It’s Time For A Refresh

Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…

local seo

Best Local SEO Practices for 2022

It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update.  Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…

how much should your small business spend on marketing?

How much should your small business spend on marketing?

We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing.  “Oh, most of our sales come from word-of-mouth marketing.”  “Word-of-mouth is enough.”  “We’d rather invest our funds towards product development.”  Gah! From one small business to another, you have to allocate spending…

Local Marketing for Small Businesses in Southeast Missouri

Why Small Businesses Need Local Marketing and Advertising

You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about. No matter the milestone, you may still be missing one key piece of…

what is omnichannel marketing

What is Omnichannel Marketing? Buzzword Alert!

We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce.  Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…

Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines and legal fees. Plus, it’s just kind of a rude thing to do.

Copyright Infringement: It’s Not a Good Thing

The best content connects with your audience. It bridges the gap between your business and your customers. It is goal-oriented and specific. Oh, and it’s also legal. Copyright infringement—it’s not a good thing.  Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines…

How to attract customers to your website

How to Attract Customers to Your Website

Look, it’s time to face reality. If you don’t have a functioning and attractive website, you’re losing out on valuable customers. Nearly 50 percent of businesses fail in their first five years. One of the top reasons for failure? Poor marketing and a poor digital presence. So, if your website is an absolute horror story of…

Kristen Martin Jacob Heeb | Designers at Rooted Web

Rooted Web adds Martin, Heeb to design team

Rooted Web, a local full-service website design and digital marketing agency, has expanded its website design and development team with the additions of Kristen Martin and Jacob Heeb. Martin, a Desloge, Missouri, native, joins Rooted Web as UI/UX web designer. She has extensive experience working with marketing clients from project strategy through implementation, most recently…

staying motivated

How to Stay Motivated During a Long Web Design Project

At Rooted Web, we’re no strangers to long-term projects. We’ve seen it all from marketing strategies to website design and development. No one knows better than us that long projects come with the difficulty of staying motivated. Maintaining long-term motivation is no easy task, but it is one that we’re familiar with. Here are our…