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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Strategic Branding in the Digital Age: Integrating Web Design with Marketing Initiatives

Strategic Branding in the Digital Age: Integrating Web Design with Marketing Initiatives

Strategic branding isn’t just about logos and color schemes; it’s a comprehensive approach that extends to every facet of a business’s online presence. A key component of this approach is the seamless integration of web design with overarching marketing initiatives.   Let’s unravel the symbiotic relationship between branding strategies and web design, providing valuable insights for…

Navigating Meta's 30% Apple Tax: How Small Businesses Can Boost Posts Effectively

Navigating Meta’s 30% Apple Tax: How Small Businesses Can Boost Posts Effectively

If you’re a business owner looking to boost your posts on Facebook and Instagram, recent changes in Apple’s policies might have you feeling a bit uncertain. Apple’s decision to extend its 30 percent service charge to boosted posts in the Facebook and Instagram iOS apps means advertisers now have to navigate additional fees. However, there…

Navigating Amazon's Algorithm: Strategies for Integrated Search Success

Navigating Amazon’s Algorithm: Strategies for Integrated Search Success

Mastering Amazon’s algorithm is essential for any seller looking to succeed on the platform, especially for small local businesses in Southeast Missouri. In Amazon’s e-commerce environment, understanding how the ranking system works can significantly impact your visibility and sales.  Let’s explore the intricacies of Amazon’s ranking system and focus on some comprehensive strategies tailored for…

TikTok's Shift to Horizontal Videos Signals a Challenge to YouTube

Embracing Evolution: TikTok’s Shift to Horizontal Videos Signals a Challenge to YouTube

Content creation platforms continuously adapt to meet the changing demands of users and creators alike. The latest buzz surrounds TikTok’s departure from its signature vertical video format, with reports suggesting a move toward horizontal videos with extended runtimes.   This strategic shift raises questions about TikTok’s aspirations to rival YouTube and how content creators will navigate…

Marketing Beyond Borders: Expanding the Reach of Southeast Missouri Small Businesses

Marketing Beyond Borders: Expanding the Reach of Southeast Missouri Small Businesses

Southeast Missouri, a region brimming with local charm and unique businesses, is now stepping into the global arena. Small businesses in this region are recognizing the vast opportunities beyond their local borders and leveraging marketing strategies to make a big impact. What are some ways small businesses in Southeast Missouri can expand their reach and…

From Main Street to E-Commerce: Small Business Strategies for Online Expansion in Southeast Missouri

From Main Street to E-Commerce: Small Business Strategies for Online Expansion in Southeast Missouri

The digital age has transformed the way small businesses operate and Southeast Missouri is no exception. The quaint charm of Main Street stores is now complemented by the dynamic opportunities of e-commerce. To thrive in this evolving landscape, small businesses in Southeast Missouri must adapt and expand their online presence.   But what are some effective…

Building a Strong Brand to Boost Employee Retention in Southeast Missouri

Building a Strong Brand to Boost Employee Retention in Southeast Missouri

With a workforce often seeking better opportunities in larger cities, it’s crucial for small businesses to create a work environment that not only attracts but also retains employees. Building a strong brand can be the key to achieving this goal.  Let’s talk about how you can leverage your brand to enhance employee retention in Southeast Missouri. …

Why Canva Websites Aren't the Ideal Choice for Small Businesses

Why Canva Websites Aren’t the Ideal Choice for Small Businesses

Having a strong online presence is key for any small business. A well-crafted website can serve as a vital tool for attracting customers, promoting products or services and establishing credibility. When small businesses explore their website creation options, Canva Websites might seem attractive and cost-effective at first glance.   However, before diving in, it’s crucial to…

The Enemy of My Enemy Is My Friend: Negative Keywords & Competitors

The Enemy of My Enemy Is My Friend: Negative Keywords & Competitors 

In the vast battleground of online marketing, keywords are your arsenal. The choice of keywords can either be your best ally or your fiercest adversary. But what if we told you that there are two secret weapons to enhance your SEO strategy‚—negative keywords and the keywords of your competitors?   Here’s how to wield these tools…

6 Ways to Get More Traffic After You Get Media Coverage

6 Ways to Get More Traffic After You Get Media Coverage

So, your business has just been featured in the media. Congratulations! It’s a significant achievement, and it can bring increased visibility and credibility to your brand. However, your work isn’t done once the article or story is published.   To maximize the benefits of media coverage, you need to ensure that you get the most traffic…