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Optimizing Your Site for Voice Search
“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…
Website SEO Predictions for 2022
We’ve discussed SEO in the past, but it still remains a mystery for so many. You understand what the acronym is, but can you actually optimize search engine results? Are you doing everything possible for your website, and even if you are, will your current tactics work next year? Here are some of our website…
Digital Content Producer – Job Opening
Rooted Web is looking for a talented Digital Content Producer to join our team and create compelling blog posts, social media content, website copy, white papers, news releases and advertising messages for us and our clients. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level…
Marketing Tax Deductions for Small Businesses
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertise your services all…
8 Social Media Trends to Look for in 2022
It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…
Facebook Shops 101
Selling products through social media platforms has become significantly more popular in the past year. In fact, there was a 20 percent jump in social media purchasing in 2020, resulting in roughly $23.3 billion in sales. Getting started with Facebook Shops doesn’t have to be hard; we can show you how. What are Facebook Shops?…
Optimize Your Instagram Game
Instagram has become the cornerstone of so many brands’ marketing strategies—and for good reason. It can drive profitable traffic to your landing pages, grow conversions, build brand awareness and create an engaged audience. We talked about how the Instagram algorithm works in a previous blog, and now that we understand how it works, let’s use…
TikTok and the Growth of Short-Form Video
By this point in 2021, we have all heard of TikTok. Even if you have not used it, you’ve probably heard it talked about around town, on the news and all over the internet. It’s one of the fastest-growing social media platforms ever, and it seems to occupy hours of its users’ time day after…
What’s Pinterest Doing These Days?
I’ve had my dream wedding planned for years on Pinterest. I send my {Make Me Gorgeous} board to my hairstylist before every appointment. All through quarantine, I pinned places and things I longed for when the world went back to normal. When it comes to making plans on Pinterest, I’m nowhere near alone. Today, 459…
It’s a Monster of a Website
It was a dark and stormy night… Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her front window. She sees a shadow, hears a creak in the floor behind her. She turns. Nothing there. She turns back…