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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Google Jobs is a search feature that compiles job listings from across the internet and displays them prominently in Google Search.

How to Make Google Jobs Work for You

As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…

Every nonprofit organization should have a nonprofit website that serves as a digital home base for their organization.

How to Make Your Nonprofit Website Successful

Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…

Wouldn’t it be great if you opened that inbox to find a couple of marketing newsletters to welcome you to the work day? Here's our top 10!

10 Marketing Newsletters We Love

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

Nonprofit marketing works by serving multiple functions, all operating to keep a charitable organization running. It's hard, but worth it.

Nonprofit Social Media Marketing

Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…

The new rule for the future is moving towards anything that can be connected, will be connected using the Internet of Things. Get used to it!

It’s All Connected: Understanding the Internet of Things

I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…

SEMO Food Bank launches new, mobile-friendly website

Southeast Missouri Food Bank has launched an updated website with a mobile-friendly design and user-focused functionality to better reach the people it serves. During the height of the COVID-19 pandemic, SEMO Food Bank saw an increase in people who had never used their services before seeking support. This influx highlighted a need to make their…

Chatbots are often described as one of the most advanced and promising expressions of interaction between humans and machines.

What are Chatbots, and Are They Useful?

Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…

Did you know that finding and correcting some of these simple SEO mistakes could make a world of difference in your website’s search ranking?

10 Common SEO Mistakes We Hope You Aren’t Making

We all know SEO (search engine optimization) is important. But, did you know that finding and correcting some of these simple SEO mistakes could make a world of difference in your website’s search ranking?  1. Quantity of Links Over Quality More isn’t always better. One killer link could do so much more for your search…

Whether you’re launching full-blown podcasts or embedding audio clips into written pieces, brands should be experimenting with audio.

Podcasting in 2021

Like many of you, I commute to work every day. I’m working from the office most days, so I hop in my car and prepare for a 40 minute drive each morning, knowing I’ll be bored out of my mind by the time I pull into the parking lot. Very early on, someone told me…

Is your small business doing everything is can on Facebook? If you can't answer that right away, we've got six tips for you.

6 Facebook Mistakes You’re Making for your Small Business

You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I…