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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Mobile vs. Desktop Website Views

Mobile vs. Desktop Websites: Why Mobile Optimization is Crucial in 2025

The way people use the internet has changed a lot over time. More people now use smartphones to browse, so websites need to work well on different devices. While desktop websites are still important, making sure your site works on mobile devices is a must in 2025.  A well-designed website isn’t just about being functional.…

Unveiling the Secret Sauce: Behind-the-Scenes of a Successful Marketing Campaign 

Unveiling the Secret Sauce: Behind-the-Scenes of a Successful Marketing Campaign 

Ever wondered what goes on behind the curtain of a successful marketing campaign? Here in Southeast Missouri, where many businesses are small to medium-sized, creating a marketing strategy that resonates with your local community can feel like a mystery.  Let’s peel back the layers and reveal the secret sauce that makes marketing magic happen, even…

6 Google Ads Shortcuts For Better Results With Less Effort 

6 Google Ads Shortcuts For Better Results With Less Effort 

Streamlining your PPC strategy is essential for maximizing efficiency and achieving optimal results. While managing Google Ads campaigns can be time-consuming, shortcuts and features can help you save time and gain insights faster. Here are six Google Ads shortcuts to help you enhance your performance and efficiency:  1. Remove Duplicate Keywords  Over time, as accounts…

The Vital Role of Social Media Management: Why It Shouldn't Fall Under "Other Duties as Assigned" 

The Vital Role of Social Media Management: Why It Shouldn’t Fall Under “Other Duties as Assigned” 

In corporate communication, social media has emerged as a powerful tool for businesses to connect with their audience, build brand awareness and drive engagement. However, despite its proven importance, social media management is often relegated to the “Other Duties as Assigned.” This approach fails to recognize the complexity and strategic significance of social media within…

Why it’s Time to Rethink Your Feedback Emails and How to Do it Right

Why it’s Time to Rethink Your Feedback Emails and How to Do it Right

In email marketing, feedback emails and review requests are like the unsung heroes. They quietly slip into your inbox, asking for your opinion on a recent purchase or experience. But how effective are they, really? And are we, as marketers, doing enough to make them worthwhile?  Let’s dive into the world of feedback emails and…

LOCAL LOVE | TrueQue: A Taste of Cape Girardeau's Soul

LOCAL LOVE | TrueQue: A Taste of Cape Girardeau’s Soul 

You pull up to two unassuming portable buildings on Good Hope St. in Cape Girardeau, Missouri. To the south is the beautiful and historic River Campus in the shadow of the Emerson Bridge. To your west is a street that was once packed with businesses, bars, restaurants—massive two-story brick buildings, some of which have fallen…

Content Marketing in Web Design for 2025: Weaving Captivating Stories for Small Business Growth

Content Marketing in Web Design for 2025: Weaving Captivating Stories for Small Business Growth

In 2025’s digital landscape, attention spans are likely to be shorter than ever. The fusion of content marketing and web design offers a powerful strategy to capture hearts and minds – and wallets. Forget static websites; it’s all about crafting compelling narratives that resonate with your audience.   This guide dives into the powerful synergy we…

Discovering Hot Springs, Arkansas: A Treasure Trove of Natural Wonders and Historic Charm

LOCAL LOVE | Discovering Hot Springs, Arkansas: A Treasure Trove of Natural Wonders and Historic Charm

Nestled in the heart of the Ouachita Mountains, Hot Springs, Arkansas, is a destination that promises a blend of natural beauty, relaxation, and historical intrigue. This picturesque city, famous for its thermal waters, offers visitors a chance to immerse themselves in nature, delve into the rich tapestry of American history, and enjoy some unique attractions.  …

How to Stop the Job Application Exodus

How to Stop the Job Application Exodus

Finding the perfect candidate for your Southeast Missouri business can feel like searching for a needle in a haystack. You spend time crafting the perfect job description, attracting a pool of promising applicants, only to see them disappear halfway through the application process. The culprit? A complex or lengthy application experience.  In today’s job market,…

Unleashing Your Brand’s Potential: A Complete Guide to Shopify Marketing

Shopify has revolutionized the way businesses of all sizes approach e-commerce. But having a beautiful online store with amazing products is only half the battle. To truly thrive in the competitive online marketplace, you need a robust marketing strategy that drives traffic, converts visitors and fosters brand loyalty.  This comprehensive guide will equip you with…