root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

There are specific mobile apps Americans saythey can’t live without, and we’ve found the top ten. How frequently do you use them?

The Mobile Apps Americans Can’t Live Without

Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…

Tiktok and Instagram's Reels are both short-form video platforms used for sharing content and advertisement. Which is best for your business?

Reels Vs. TikTok: Who is the Winner for Businesses?

I’m obsessed with Instagram. Aside from my email, it’s the first thing I check before getting out of bed in the morning. In my eyes, Facebook is for work, Instagram is for fun. As an older Millennial, I use Snapchat as well, but that’s the extent of my social media game outside the office. But…

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell.

Does a Business Website Save You Money?

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…

Studies show that slow consistent marketing over a longer period of time will show a greater ROI than quick flooded marketing.

Slow & Steady Wins the {Marketing} Race

The faster, the better, right?  We want our pizza delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. We want instant gratification. With the world at our fingertips, it’s the way of the world…

We all make mistakes. Occasionally, your “PC” filter wasn’t on, and you post something causing a social backlash. What do you do?

Social Backlash: Oops, Why Did I Say That?

We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…

Open source vs proprietary CMS: Who wins?

Open-source vs proprietary CMS: Who wins?

Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…

Rooted Web of Cape Girardeau, Missouri is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team.

Welcome Sam Bergmann, digital content writer

Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Sam Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane Brands, Crown Valley Winery and St. Nicholas Brewing Company. In her new role, Bergmann will work closely…

Making a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools

In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…

Colin Dame and Bryce Willi

Rooted Web expands sales, design teams

Rooted Web, a Cape Girardeau-based full-service website design and digital marketing agency, has expanded its sales and design teams with the addition of Colin Dame as sales specialist and Bryce Willi as UI/UX designer. Dame, a Chaffee, Missouri, native, earned his bachelor’s degree in general studies from Southeast Missouri State University. Dame is a member…

The Real Vanilla: Your Real Voice in Marketing—Accept No Imitations

Be Vanilla: Marketing Your Real Voice, No Imitations

I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore. Maybe we never did.  As it turns…