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How to Make Google Jobs Work for You
As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…
How to Make Your Nonprofit Website Successful
Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…
10 Marketing Newsletters We Love
It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…
Nonprofit Social Media Marketing
Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…
It’s All Connected: Understanding the Internet of Things
I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…
SEMO Food Bank launches new, mobile-friendly website
Southeast Missouri Food Bank has launched an updated website with a mobile-friendly design and user-focused functionality to better reach the people it serves. During the height of the COVID-19 pandemic, SEMO Food Bank saw an increase in people who had never used their services before seeking support. This influx highlighted a need to make their…
What are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…
10 Common SEO Mistakes We Hope You Aren’t Making
We all know SEO (search engine optimization) is important. But, did you know that finding and correcting some of these simple SEO mistakes could make a world of difference in your website’s search ranking? 1. Quantity of Links Over Quality More isn’t always better. One killer link could do so much more for your search…
Podcasting in 2021
Like many of you, I commute to work every day. I’m working from the office most days, so I hop in my car and prepare for a 40 minute drive each morning, knowing I’ll be bored out of my mind by the time I pull into the parking lot. Very early on, someone told me…
6 Facebook Mistakes You’re Making for your Small Business
You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I…