root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

We all make mistakes. Occasionally, your “PC” filter wasn’t on, and you post something causing a social backlash. What do you do?

Social Backlash: Oops, Why Did I Say That?

We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…

Open source vs proprietary CMS: Who wins?

Open-source vs proprietary CMS: Who wins?

Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…

strategic content marketing and storytelling

Welcome Sam Bergmann, digital content writer

Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane brands, Crown Valley Winery and St. Nicholas Landmark. In her new role, Bergmann will work closely with Rooted…

Making a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools

In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…

Colin Dame and Bryce Willi

Rooted Web expands sales, design teams

Rooted Web, a Cape Girardeau-based full-service website design and digital marketing agency, has expanded its sales and design teams with the addition of Colin Dame as sales specialist and Bryce Willi as UI/UX designer. Dame, a Chaffee, Missouri, native, earned his bachelor’s degree in general studies from Southeast Missouri State University. Dame is a member…

The Real Vanilla: Your Real Voice in Marketing—Accept No Imitations

Be Vanilla: Marketing Your Real Voice, No Imitations

I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore and maybe we never did.  As it…

Best Free Marketing Tools for Small Businesses

Best Free Marketing Tools for Small Businesses

The best things in life are free—for a little while We understand that, as a business owner, your time is valuable and having marketing tools in your pocket is crucial to helping you reach your goals. Even better is having FREE marketing tools at your disposal. You’re in luck. Whether it’s photos, graphics, or email…

Overcome Digital Distancing | Rooted Web

Overcome Digital Distancing

When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…

A Hostage Situation

A Hostage Situation: Rescuing Your Website Information

The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…

Champion Tree Close Up Hold Your Head Up and Stay Rooted in Your Community

Hold Your Head Up: Active Online, Rooted in Your Community

When I pulled into the parking lot of our building today, the number of cars at 8:30 am was fewer than the day before. Every day since Covid-19 arrived in the United States, the number of people allowed to come to work has decreased. The number of patrons in the coffee shop across the hall…