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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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It may be through calendars or sticky-notes or color coded highlighters, but we have a process. At the root of it all, is content strategy.

What is Content Strategy?

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

Remember socially demanding parties? Social media apps are kind of the same thing. Just like those parties, our presence is needed.

Party like it’s 2021!

Do you remember the before-times? The days pre-pandemic when being invited to a party was not only allowed, but something you looked forward to without fear of illness or public shaming? But, what about those parties you HAD to attend—the office party, the one at your parent’s house, the one where you only really know…

TikTok is bigger than most people realize. Here are seven TikTok trends we’re seeing right now at Rooted Web.

7 TikTok Trends to Up Your Social Game

TikTok is bigger than most people realize. Not only is it the fastest growing social media platform in the world, it’s also insanely addictive and fun. From a business standpoint, there are a number of trends to pay attention to as the app’s popularity grows in 2021. Here are seven TikTok trends we’re seeing right…

Your business or organization is interesting. It’s unique, successful and strong. Don’t sully that by resorting to empty calorie marketing.

Improving Your Digital Diet

As someone who’s been on a diet off-and-on most of my life, empty calories are the worst. Nothing can set a hungry person off more than craving something you know isn’t “good” for you because it’s nothing but sugar, fat or alcohol. It exists, you want it, you have it, you get nothing positive from…

Anytime a company sends out an email, aside from order confirmations and direct responses, it can be considered a form of email marketing.

5 Types of Email Marketing That Can Help Your Business

If someone asked me what I thought about email marketing ten years ago, I would have rolled my eyes and walked away. If someone asked me the same question five years ago, my eyes would have rolled and I’d chuckle. Today, when someone asks me that same question, I have a lot to say. Like,…

A landing page is a standalone web page that someone can “land” on when they click through from a digital location. Should I have one?

What’s a Landing Page, and Why is it Important?

As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…

Mobile is king, and everything connected to your business needs to be mobile friendly using something called responsive design.

Responsive Design, What Does It Mean?

Hello, My name is Sam, and I’m addicted to my phone.  Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…

You may have an amazing company, but if you don’t show up as a local business listing on Google, no one knows who you are.

Creating The Ultimate Local Business Listing on Google

Here’s the thing about the internet—you can have an amazing company with skills no one else has and prices lower than your competitors, but if you don’t show up in a Google search, no one knows who you are. People aren’t using YellowPages anymore and, though word of mouth is still a fantastic reference tool,…

There are so many helpful ways to maximize Instagram engagement and visibility. Here are ten ways to get ahead of the game in 2021.

10 Ways to Increase Engagement on Instagram in 2021

Ah, Instagram—one of my favorite social media channels of all time. The little sister to Facebook, this channel focuses on images and video to share experiences, products and information in a beautiful flowing news feed. But, as a business, just like any other social media channel, we have to think about it in a more…

There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media.

The True Value of Social Media

There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media. Not only does this get the word out about who you are and what you do, we as consumers want someone to connect with.  There is a women’s clothing company…