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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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To make sure your email newsletters are as effective as possible, take some time to perfect each element.

Elements of Effective Email Newsletters

Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task.

Marketing to Gen Z

For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…

We all want to know how to increase Facebook engagement for our small business. Here are eight different ways to grow your social engagement.

How to Increase Facebook Engagement in 8 Steps

We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement.  Facebook Engagement is any action someone takes on your Facebook page or one…

A Tale of Two Platforms: Canva vs. Adobe Illustrator

There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…

Here are a few tips and ideas we’ve gathered over the years that can help you build the ideal social calendar.

Creating the Ideal Social Calendar

When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…

Here are 10 things you should know about “the” Instagram algorithm to use it successfully in the latter half of 2021.

10 Things You Should Know About the Instagram Algorithm

Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…

Web design vs web development, what’s the difference?

Web Design vs Web Development: What’s the Difference?

Web design vs web development, what’s the difference? Although often used interchangeably when describing the small business website building process, they are certainly not the same thing. While there are some firms, like us, with designers who can develop and developers who can design, that isn’t always the case. For that reason, it’s important to…

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance marketing efforts and attract potential clients.

Benefits of Small Business Blogging

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…

When the internet goes out, the Rooted Web team figures out what it would be like if we were the 99th precinct on Brooklyn 99.

What the Rooted Web Team Does When the Internet Goes Out

As I entered the office on Wednesday, I was told the internet was out, leaving me unable to do any work. My mind started reeling with ideas to fill my day in the most unproductive way, but as the conversations started, I was brought to one of my favorite shows. If you’re not familiar with…

There are so many reasons why hiring a professional web designer helps you in the long run, and here are the top six.

Who You Gonna Call? Web Designers!

Web design isn’t easy. Like, at all.  “But wait! I know a friend who made a website for her company, and it was super easy. She did it in like a day.” Yup, there are tools out there that take much of the difficulty out of it. I mean, I even designed a few websites…