root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

Like what you're reading?

Subscribe to the blog for insightful posts delivered via email. We respect your privacy and won't spam your inbox.

Voice search isn’t the future; it’s the present. Our SEO specialists at Rooted Web make and implement the changes needed to succeed.

Optimizing Your Site for Voice Search

“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…

Here are some of our website SEO predictions for 2022, and how you can best use them for your small business.

Website SEO Predictions for 2022

We’ve discussed SEO in the past, but it still remains a mystery for so many. You understand what the acronym is, but can you actually optimize search engine results? Are you doing everything possible for your website, and even if you are, will your current tactics work next year? Here are some of our website…

SEMO marketing company

Digital Content Producer – Job Opening

Rooted Web is looking for a talented Digital Content Producer to join our team and create compelling blog posts, social media content, website copy, white papers, news releases and advertising messages for us and our clients. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level…

We gathered eight categories of tax-deductible marketing expenses for small business owners, as well as some that are not “marketing."

Marketing Tax Deductions for Small Businesses

As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertise your services all…

After doing our research, here are the top eight social media trends that we predict will dominate the industry in 2022.

8 Social Media Trends to Look for in 2022

It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…

With Facebook Shops, your customers can discover, share and even buy your products without leaving the social media platform.

Facebook Shops 101

Selling products through social media platforms has become significantly more popular in the past year. In fact, there was a 20 percent jump in social media purchasing in 2020, resulting in roughly $23.3 billion in sales. Getting started with Facebook Shops doesn’t have to be hard; we can show you how. What are Facebook Shops?…

Instagram has become the cornerstone of so many brands’ marketing strategies and can be used to help optimize your Instagram game.

Optimize Your Instagram Game

Instagram has become the cornerstone of so many brands’ marketing strategies—and for good reason. It can drive profitable traffic to your landing pages, grow conversions, build brand awareness and create an engaged audience. We talked about how the Instagram algorithm works in a previous blog, and now that we understand how it works, let’s use…

TikTok is one of the fastest-growing media platforms ever, and it occupies hours of its users' day. But why? The answer is short-form video.

TikTok and the Growth of Short-Form Video

By this point in 2021, we have all heard of TikTok. Even if you have not used it, you’ve probably heard it talked about around town, on the news and all over the internet. It’s one of the fastest-growing social media platforms ever, and it seems to occupy hours of its users’ time day after…

Pinterest is a place to look forward; it’s a place of dreaming and hope. It’s just what your customers need for 2022. 

What’s Pinterest Doing These Days?

I’ve had my dream wedding planned for years on Pinterest. I send my {Make Me Gorgeous} board to my hairstylist before every appointment. All through quarantine, I pinned places and things I longed for when the world went back to normal.  When it comes to making plans on Pinterest, I’m nowhere near alone. Today, 459…

Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. But she encounters a monster of a website!

It’s a Monster of a Website

It was a dark and stormy night… Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her front window. She sees a shadow, hears a creak in the floor behind her. She turns.  Nothing there. She turns back…