Making a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools
In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…
Rooted Web expands sales, design teams
Rooted Web, a Cape Girardeau-based full-service website design and digital marketing agency, has expanded its sales and design teams with the addition of Colin Dame as sales specialist and Bryce Willi as UI/UX designer. Dame, a Chaffee, Missouri, native, earned his bachelor’s degree in general studies from Southeast Missouri State University. Dame is a member…
Be Vanilla: Marketing Your Real Voice, No Imitations
I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore and maybe we never did. As it…
Best Free Marketing Tools for Small Businesses
The best things in life are free—for a little while We understand that, as a business owner, your time is valuable and having marketing tools in your pocket is crucial to helping you reach your goals. Even better is having FREE marketing tools at your disposal. You’re in luck. Whether it’s photos, graphics, or email…
Overcome Digital Distancing
When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…
A Hostage Situation: Rescuing Your Website Information
The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…
Hold Your Head Up: Active Online, Rooted in Your Community
When I pulled into the parking lot of our building today, the number of cars at 8:30 am was fewer than the day before. Every day since Covid-19 arrived in the United States, the number of people allowed to come to work has decreased. The number of patrons in the coffee shop across the hall…
A New Year Demands a New Approach
It is the third day of 2020, and you’re here. You made it. Or maybe you just started, and in that case, welcome to a new year full of opportunity to reflect, adjust and invent new ways to get your message to the masses, to accomplish new goals, or even old ones using a fresh…
Despooking ghostwriting for small business
Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is ghostwriting? Simply put,…
Marketing tactics to grow your business: social media
By now, you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…