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What is Apple Business Connect?
Apple recently launched Business Connect, a new feature that allows businesses to easily claim, customize, and optimize their information as it appears across apps such as Apple Maps, Messages, Wallet, and Siri. This tool has built-in features that offer directions, photos, contact information and special promotions for your business, allowing customers to easily access everything…
ChatGPT isn’t a replacement for your marketing team
Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the marketing world and beyond for the past few weeks—seriously, #ChatGPT has over 84,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing. However, I’m…
Elements of Good Website Design
Website design is ever-changing. While some constants remain, like the need for relevant, engaging, and timely content, additional elements that can increase your website’s impact continuously emerge. These elements might help tell stories and explain the essence of your small business, or they may work to immediately capture the user’s interest, ensuring they visit page…
Optimizing YouTube Videos for Higher Rankings
Nothing stings more than pouring hours of work into creating a YouTube video for your business only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for higher rankings, and we’ve gathered eight of…
What are you looking for? Cape Girardeau’s top search keywords for 2022
If you’ve gotten a chance to play around with Google’s Local Year in Search 2022 tool, you might be surprised and delighted by what Cape Girardeau’s top 10 search keywords were. From “corn prices” to “red-eyed crocodile skink,” we’ll break down each of the trending searches, the results and some fun facts. 1. Corn prices…
Marketing Tax Deductions for Small Businesses
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…