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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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After doing our research, here are the top eight social media trends that we predict will dominate the industry in 2022.

8 Social Media Trends to Look for in 2022

It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…

With Facebook Shops, your customers can discover, share and even buy your products without leaving the social media platform.

Facebook Shops 101

Selling products through social media platforms has become significantly more popular in the past year. In fact, there was a 20 percent jump in social media purchasing in 2020, resulting in roughly $23.3 billion in sales. Getting started with Facebook Shops doesn’t have to be hard; we can show you how. What are Facebook Shops?…

Instagram has become the cornerstone of so many brands’ marketing strategies and can be used to help optimize your Instagram game.

Optimize Your Instagram Game

Instagram has become the cornerstone of so many brands’ marketing strategies—and for good reason. It can drive profitable traffic to your landing pages, grow conversions, build brand awareness and create an engaged audience. We talked about how the Instagram algorithm works in a previous blog, and now that we understand how it works, let’s use…

TikTok is one of the fastest-growing media platforms ever, and it occupies hours of its users' day. But why? The answer is short-form video.

TikTok and the Growth of Short-Form Video

By this point in 2021, we have all heard of TikTok. Even if you have not used it, you’ve probably heard it talked about around town, on the news and all over the internet. It’s one of the fastest-growing social media platforms ever, and it seems to occupy hours of its users’ time day after…

Pinterest is a place to look forward; it’s a place of dreaming and hope. It’s just what your customers need for 2022. 

What’s Pinterest Doing These Days?

I’ve had my dream wedding planned for years on Pinterest. I send my {Make Me Gorgeous} board to my hairstylist before every appointment. All through quarantine, I pinned places and things I longed for when the world went back to normal.  When it comes to making plans on Pinterest, I’m nowhere near alone. Today, 459…

Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. But she encounters a monster of a website!

It’s a Monster of a Website

It was a dark and stormy night… Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her front window. She sees a shadow, hears a creak in the floor behind her. She turns.  Nothing there. She turns back…

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it's a mystery.

Using the Facebook Boost Button

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it’s a mystery. What does this button do, and what does it even mean to “boost” a post? Let’s answer some burning questions and see when is the best time to utilize this feature. What…

Let's talk about making your effective email newsletter strategy as engaging as possible while still being informative and fun.

Effective Email Newsletter Strategy

We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences.  Just to recap, an email newsletter…

When Facebook went down, were customers able to still find you online?

Don’t Put Your Eggs All in One Site

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

Marketing to Gen Z: Part 2

For some brands, marketing to Gen Z is simple and can be done without much thought. We discussed five different ways to optimize your Gen Z marketing in a previous article, and today we have five more tips for you.  Respond in a timely manner  Giving Gen Z your undivided attention goes hand in hand…