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Effective Email Newsletter Strategy
We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences. Just to recap, an email newsletter…
Don’t Put Your Eggs All in One Site
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
Marketing to Gen Z: Part 2
For some brands, marketing to Gen Z is simple and can be done without much thought. We discussed five different ways to optimize your Gen Z marketing in a previous article, and today we have five more tips for you. Respond in a timely manner Giving Gen Z your undivided attention goes hand in hand…
Elements of Effective Email Newsletters
Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…
Marketing to Gen Z
For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…
How to Increase Facebook Engagement in 8 Steps
We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement. Facebook Engagement is any action someone takes on your Facebook page or one…
A Tale of Two Platforms: Canva vs. Adobe Illustrator
There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…
Creating the Ideal Social Calendar
When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…
10 Things You Should Know About the Instagram Algorithm
Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…
Web Design vs Web Development: What’s the Difference?
Web design vs web development, what’s the difference? Although often used interchangeably when describing the small business website building process, they are certainly not the same thing. While there are some firms, like us, with designers who can develop and developers who can design, that isn’t always the case. For that reason, it’s important to…