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Effective Email Newsletter Strategy
We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences. Just to recap, an email newsletter…
Marketing to Gen Z: Part 2
For some brands, marketing to Gen Z is simple and can be done without much thought. We discussed five different ways to optimize your Gen Z marketing in a previous article, and today we have five more tips for you. Respond in a timely manner Giving Gen Z your undivided attention goes hand in hand…
Elements of Effective Email Newsletters
Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…
Marketing to Gen Z
For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…
A Tale of Two Platforms: Canva vs. Adobe Illustrator
There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…
Web Design vs Web Development: What’s the Difference?
Web design vs web development, what’s the difference? Although often used interchangeably when describing the small business website building process, they are certainly not the same thing. While there are some firms, like us, with designers who can develop and developers who can design, that isn’t always the case. For that reason, it’s important to…