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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Rooted Web adds digital content producer to marketing team

Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Ryan Berger as a digital content producer. Berger, a Ballwin, Missouri, native, earned a bachelor’s degree in mass communication: TV/film from Southeast Missouri State University. Berger previously worked on the social media team at University…

If your website looks bad, your small business looks bad, and nobody wants to go with a business that they think is bad.

Why Small Businesses in Southeast Missouri Need a Great Website

“Food near me.” “New power drill.” “Rash ointment.” We’ve all been here before, searching for the things we need. No matter what we’re looking for, the process is always the same — time to use the Google machine. And what are the first results? Walmart, Amazon and the other big guys. It would be nice…

Zoom fatigue describes the tiredness, worry or burnout associated with overusing virtual platforms of communication. And it is very real.

Don’t Let Zoom Fatigue Get You Down

Ah… Zoom. It was THE app of 2020 and, as society shifts into a new way of doing business, it looks like it’s here to stay for quite some time. As of March 2020, Zoom had over 2.13 million downloads, doubling the number of downloads from the month before. It has completely changed how some…

It’s important to remember that each social channel has a specific sizing guide. Check out our Social Media Sizes 2021 infographic!

Social Media Sizes 2021

Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain.  Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…

Google Jobs is a search feature that compiles job listings from across the internet and displays them prominently in Google Search.

How to Make Google Jobs Work for You

As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…

Every nonprofit organization should have a nonprofit website that serves as a digital home base for their organization.

How to Make Your Nonprofit Website Successful

Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…

Wouldn’t it be great if you opened that inbox to find a couple of marketing newsletters to welcome you to the work day? Here's our top 10!

10 Marketing Newsletters We Love

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

Nonprofit marketing works by serving multiple functions, all operating to keep a charitable organization running. It's hard, but worth it.

Nonprofit Social Media Marketing

Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…

The new rule for the future is moving towards anything that can be connected, will be connected using the Internet of Things. Get used to it!

It’s All Connected: Understanding the Internet of Things

I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…

SEMO Food Bank launches new, mobile-friendly website

Southeast Missouri Food Bank has launched an updated website with a mobile-friendly design and user-focused functionality to better reach the people it serves. During the height of the COVID-19 pandemic, SEMO Food Bank saw an increase in people who had never used their services before seeking support. This influx highlighted a need to make their…