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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Tips for Epic Social Media Graphics

5 Design Tips for Epic Social Media Graphics

In today’s digital age, where the world is just a click away, social media has become an integral part of our lives. It has revolutionized the way we communicate, connect and share information with others. With millions of users actively engaging on platforms like Facebook, Instagram, LinkedIn and TikTok, social media has transformed into a bustling…

How can marketers make the most of TikTok’s search ads? Consider these things before investing time and money into this platform.

5 Things Marketers Need to Know about TikTok Search Ads

Despite TikTok’s explosive growth as a social platform, its performance advertising capabilities have lagged behind. But the increasing number of young people using TikTok as a search tool – almost 40 percent – has created a perfect opportunity for the platform to introduce search ads.  Although TikTok is currently only testing search ads, the move…

Apple Business Connect tool has built-in features that offer directions, photos, contact information and special promotions for your business.

What is Apple Business Connect?

Apple recently launched Business Connect, a new feature that allows businesses to easily claim, customize, and optimize their information as it appears across apps such as Apple Maps, Messages, Wallet, and Siri. This tool has built-in features that offer directions, photos, contact information and special promotions for your business, allowing customers to easily access everything…

ChatGPT isn’t a replacement for your marketing team

ChatGPT isn’t a replacement for your marketing team

Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the marketing world and beyond for the past few weeks—seriously, #ChatGPT has over 84,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing.   However, I’m…

Elements of Good Website Design

Elements of Good Website Design

Website design is ever-changing. While some constants remain, like the need for relevant, engaging, and timely content, additional elements that can increase your website’s impact continuously emerge. These elements might help tell stories and explain the essence of your small business, or they may work to immediately capture the user’s interest, ensuring they visit page…

Optimizing YouTube Videos for Higher Rankings

Optimizing YouTube Videos for Higher Rankings

Nothing stings more than pouring hours of work into creating a YouTube video for your business only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for higher rankings, and we’ve gathered eight of…

Red-eyed skink was one of the top keyword search terms for Cape Girardeau in 2022

What are you looking for? Cape Girardeau’s top search keywords for 2022

If you’ve gotten a chance to play around with Google’s Local Year in Search 2022 tool, you might be surprised and delighted by what Cape Girardeau’s top 10 search keywords were. From “corn prices” to “red-eyed crocodile skink,” we’ll break down each of the trending searches, the results and some fun facts.   1. Corn prices…

We gathered eight categories of tax-deductible marketing expenses for small business owners, as well as some that are not “marketing."

Marketing Tax Deductions for Small Businesses

As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…

tiktok search engine

TikTok as a Search Engine: The Rise of Authentic Content

As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…

Haley Marketing and Rooted Web logos

Haley Marketing acquires Cape Girardeau-based Rooted Web

WILLIAMSVILLE, New York — Haley Marketing Group, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, has acquired Recruiters Websites and its local brand, Rooted Web, a custom website design and marketing company specializing in digital solutions for the recruiting industry and local and small businesses. No…