root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

Content Creation

Welcome Marybeth Niederkorn, copywriter/SEO specialist

Marybeth Niederkorn has joined Rooted Web as the lead copywriter and SEO specialist. In this role, she is responsible for website content creation, creative copywriting and search engine optimization for clients. “Marybeth’s background in journalism and her own personal creative writing will help expand our clients’ reach and contribute to the success of their websites…

Rooted Web’s digital marketing team is committed to helping businesses build on their marketing foundation and raise it to the next level.

Marketing agency puts down roots in Southeast Missouri

Recruiters Websites, a Cape Girardeau-based digital agency specializing in the staffing and recruitment industry, is bringing its nationally successful service home to Southeast Missouri with Rooted Web, a full-service marketing agency dedicated to helping area businesses grow their online presence. “A small business draws strength from its network, and we can help your business branch…

Marketing tactics to grow your business: Digital Marketing

If you’ve been in business for any length of time, you’ve probably seen the rapid changes in marketing options. Just 25 years ago, your advertising options were set in stone. You had print, broadcast, direct mail, outdoor advertising, television and maybe even a trade show or two. More than likely you didn’t have a website…

The best time to prepare is yesterday. The second-best time is now. We urge our clients to be proactive when it comes to web design.

Luck takes a lot of work

Here at Rooted Web, we’re suckers for a good quote. There is one from the Roman philosopher Seneca the Younger that has been tossed around for centuries but is a true gem even today: Luck is the point where preparation meets opportunity. The genius behind this particular aphorism is that, while brief, it is comprehensive.…

What the Mighty Ducks taught us about branding

The Mighty Ducks trilogy taught us a lot as kids. It taught us about friendship and perseverance. It taught us that ducks fly together. And, of course, it taught us the knuckle-puck (I know it works, I’m just not doing it right). But now that we are adults (well, big kids), Ducks has taught us…