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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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The Real Vanilla: Your Real Voice in Marketing—Accept No Imitations

Be Vanilla: Marketing Your Real Voice, No Imitations

I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore. Maybe we never did.  As it turns…

Best Free Marketing Tools for Small Businesses

Best Free Marketing Tools for Small Businesses

The best things in life are free—for a little while We understand that, as a business owner, your time is valuable and having marketing tools in your pocket is crucial to helping you reach your goals. Even better is having FREE marketing tools at your disposal. You’re in luck. Whether it’s photos, graphics, or email…

Overcome Digital Distancing | Rooted Web

Overcome Digital Distancing

When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…

A Hostage Situation

A Hostage Situation: Rescuing Your Website Information

The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…

Champion Tree Close Up Hold Your Head Up and Stay Rooted in Your Community

Hold Your Head Up: Active Online, Rooted in Your Community

When I pulled into the parking lot of our building today, the number of cars at 8:30 am was fewer than the day before. Every day since Covid-19 arrived in the United States, the number of people allowed to come to work has decreased. The number of patrons in the coffee shop across the hall…

2020 New Approach, New Focus, Goal Oriented/RootedWeb

A New Year Demands a New Approach

It is the third day of 2020, and you’re here.  You made it.  Or maybe you just started, and in that case, welcome to a new year full of opportunity to reflect, adjust and invent new ways to get your message to the masses, to accomplish new goals, or even old ones using a fresh…

Ghostwriter typing on computer

Despooking ghostwriting for small business

Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se.  What is Ghostwriting?  Simply put,…

social media marketing to grow your business

Marketing tactics to grow your business: social media

By now, you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…

Correctness is Changing | Rooted Web

Correctness is Changing

The internet. With its limitless scrolling and slangy phrases, different usage rules are creeping in. Correctness is changing. And believe me, back in the 1990s, I rode that first wave of rules-keepers who were adamant that correctness was paramount. I carried that insistence with me through my adult life, and my stints in print journalism…

TikTok Rooted Web

TikTok Marketing

TikTok is the newest social media craze sweeping the nation. As with any new platform, there are a lot of questions: what is it? How does it work? What is a VSCO Girl? To be fair, we don’t know the answer to that last question either, but we do want to help shed some light…