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Welcome Marybeth Niederkorn, copywriter/SEO specialist
Marybeth Niederkorn has joined Rooted Web as the lead copywriter and SEO specialist, where she is responsible for website content creation, creative copywriting and search engine optimization for clients. “Marybeth’s background in journalism and her own personal creative writing will help expand our clients’ reach and contribute to the success of their websites and marketing…
Marketing agency puts down roots in Southeast Missouri
Recruiters Websites, a Cape Girardeau-based digital agency specializing in the staffing and recruitment industry, is bringing its nationally successful service home to Southeast Missouri with Rooted Web, a full-service marketing agency dedicated to helping area businesses grow their online presence. “A small business draws strength from its network, and we can help your business branch…
Marketing tactics to grow your business: Digital Marketing
If you’ve been in business for any length of time, you’ve probably seen the rapid changes in marketing options. Just 25 years ago, your advertising options were set in stone. You had print, broadcast, direct mail, outdoor advertising, television and maybe even a trade show or two. More than likely you didn’t have a website…
Luck takes a lot of work
Here at Rooted Web, we’re suckers for a good quote. There is one from the Roman philosopher Seneca the Younger that has been tossed around for centuries but is a true gem even today: Luck is the point where preparation meets opportunity. The genius behind this particular aphorism is that, while brief, it is comprehensive.…
What the Mighty Ducks taught us about branding
The Mighty Ducks trilogy taught us a lot as kids. It taught us about friendship and perseverance. It taught us that ducks fly together. And, of course, it taught us the knuckle-puck (I know it works, I’m just not doing it right). But now that we are adults (well, big kids), Ducks has taught us…