Marketing agency puts down roots in Southeast Missouri

Recruiters Websites, a Cape Girardeau-based digital agency specializing in the staffing and recruitment industry, is bringing its nationally successful service home to Southeast Missouri with Rooted Web, a full-service marketing agency dedicated to helping area businesses grow their online presence.

“A small business draws strength from its network, and we can help your business branch out,” says Jeff Gipson, company founder and team lead. “Our in-house team of experts in marketing, copywriting, SEO, web development and design will bring a streamlined, focused effort to grow your company’s online presence.”

Recruiters Websites started building websites for the recruiting and staffing industry in 2012, and after adding team members and expanding services, the company saw an opportunity to grow in the local market.

The Rooted Web team roster could double for a family tree. Brothers Jeff and Steve Gipson helm the team together; web manager Matt McKenzie is their cousin; marketing manager Emily Blattel is Steve’s sister-in-law; the rest of the team likewise has deep Southeast Missouri roots. Several graduated from Southeast Missouri State University, and grew and honed skills locally.

“We wanted Rooted Web to have the same initials as Recruiters Websites, as they’re two separate entities, intertwined,” says Steve Gipson, sales manager. “It’s a new direction for the company, from the existing team.”


Rooted Web is Cape Girardeau’s newest full-service marketing agency dedicated to helping area businesses grow their online presence. Back row, from left: Matt McKenzie, web design and experience manager; Vladimir Georgiev, backend/API developer; Jeff Gipson, founder/team lead; Steve Gipson, sales manager; Marybeth Niederkorn, lead copywriter. Front row, from left: Emily Blattel, marketing manager; Hannah Heuring, front-end developer/graphic designer; Sarah Shanahan, social media coordinator; Breanne Bleichroth, copywriter.

Rooted Web is also a Codefi member, and is aligned with Codefi’s vision of succeeding better, together. In the historic Marquette Tower in downtown Cape Girardeau, members collaborate, innovate, think and do. Rooted Web’s copywriters and marketing team work with each client to understand what the business is about, the story and the mission behind the day-to-day activities. The web developers build websites that help visitors understand that same story, while also allowing ease of access and function.

Rooted Web’s team is committed to helping businesses with an established presence build on that foundation to the next level. “Our approach is simple: we employ web design and marketing strategy to help develop your brand, then nurture it, but we also work hard to ensure every client’s project is unique,” says Steve Gipson, sales manager.


About Rooted Web

Rooted Web is a full-service marketing agency dedicated to helping businesses grow their online presence and increase brand awareness and profitability. Grounded in digital marketing and website design, Rooted Web has built a strategy around providing solutions that help develop and nurture brands.

About Recruiters Websites

Recruiters Websites is a full-service digital agency specializing in the staffing and recruitment industry. Since 2012, we have helped our customers reach prospective clients and candidates by providing website design and development; marketing strategy, automations, advertising and measurement; copywriting and editorial content; SEO optimization and management services; and 400+ custom API and application integrations.


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Emily Blattel

Emily brings more than 15 years of professional experience in public relations, advertising and marketing to Recruiters Websites, with a special emphasis on media relations, digital and social media strategy and implementation, content creation, internal communication, creative strategy and event planning.

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