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It’s a Monster of a Website
It was a dark and stormy night… Your future customer picks up her smartphone looking, hoping to find someone, anyone who can help. The thunder crashes and the strobe of lightning flashes through her front window. She sees a shadow, hears a creak in the floor behind her. She turns. Nothing there. She turns back…
Using the Facebook Boost Button
You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it’s a mystery. What does this button do, and what does it even mean to “boost” a post? Let’s answer some burning questions and see when is the best time to utilize this feature. What…
Effective Email Newsletter Strategy
We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences. Just to recap, an email newsletter…
Don’t Put Your Eggs All in One Site
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
Marketing to Gen Z: Part 2
For some brands, marketing to Gen Z is simple and can be done without much thought. We discussed five different ways to optimize your Gen Z marketing in a previous article, and today we have five more tips for you. Respond in a timely manner Giving Gen Z your undivided attention goes hand in hand…
Elements of Effective Email Newsletters
Email isn’t dead. In fact, it’s never been more relevant. As we move away from cookies soon, having a physical list of email addresses will set you and your marketing strategy at an advantage. To make sure your email newsletters are as effective as possible, take some time to perfect each element. What is an…
Marketing to Gen Z
For some brands, marketing to Gen Z is simple and can be done without much thought. However, most brands see this is a daunting task, met with struggles and miscommunication. The truth is, figuring out how to make your marketing click with a younger crowd is easier than you think. Digital natives Take a dive…
How to Increase Facebook Engagement in 8 Steps
We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement. Facebook Engagement is any action someone takes on your Facebook page or one…
A Tale of Two Platforms: Canva vs. Adobe Illustrator
There’s a conversation among the marketing world that true designers don’t use Canva, the web-based design program. Others say it’s an effective tool to use in most cases, but Adobe Illustrator is the way to go. There are still others who say Illustrator isn’t for them so they’re ride-or-die Canva. We broke the two programs…
Creating the Ideal Social Calendar
When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…