Sharing your story with social media stories

Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will disappear. 

Stories help you to connect with your audience and give you a platform to draw them to your services and products in a more relaxed atmosphere. However, just like everything that you produce for social media and traditional media, there must be a strategy behind it. 

How do you elevate your brand using Stories?

Here are a few tips for social stories marketing to get started:

Tell a story 

Sharing a story isn’t a new concept, but now there is a way to make it interactive. First, you have to have a message and share it in an authentic way. Keep the content simple and the dialogue light-hearted and fun. After all, Stories should have a good narrative that keeps your audience engaged. 

Provide a benefit 

When someone chooses to follow your brand through social media, they are hoping that your products or services will either make life easier or, at the very least, entertain them. If you stick to your strategy and share consistently through traditional posts and stories, you will see your audience grow and share your brand with others.

Be creative 

This concept may seem pretty basic, but it takes time to be creative. You can’t just schedule a time for inspiration to strike. That is where your marketing strategy comes back into play—a balance needs to be achieved. Of course, don’t forget to have fun with some of the built-in features like filters and stickers. 

Plan 

As with everything, you need to plan ahead and make sure that your plan engages your audience and achieves your objectives. Depending on the platform, you may run into a few issues with Stories and when images were taken (some platforms require that they were in the last 24 hours). An easy way to get around that is to edit the photos immediately prior to posting so it shows as a “new” image in the application. 

Always have a call-to-action 

This seems basic, but all too often brands forget to tell their audience what to do next. It is great to share a story, but don’t waste your time and efforts by losing your leads. Make sure you ask your audience to like, share, comment, purchase, etc. 



Stories aren’t going anywhere, at least not anytime soon. If social stories marketing seems like a great fit for your company, but you are wondering how to use it to benefit your business and your business objectives, we are ready to help you dig deep into the social media realm of storytelling. At Rooted Web, we keep your goals and objectives top-of-mind when we develop a unique marketing strategy for your business. 

If you find your social media strategy isn’t doing much for your company, don’t toss in the towel yet. Rooted Web can help your brand master the platform, increase your brand awareness, and, in turn, generate sales. The team at Rooted Web are experts in social media and digital marketing and our skills are used to help you develop a strategy that aligns with your goals to make sure you get the most out of your investment. 

We are ready to help you master marketing and grow your brand. Contact us today to learn more. 

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Sarah Shanahan

More than five years of professional experience in public relations, advertising, and marketing, with particular emphasis on account management, content creations, media relations, internal communications, strategic communications, digital and social media strategy.