TikTok as a Search Engine: The Rise of Authentic Content

tiktok search engine

As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…

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8 Social Media Trends to Look for in 2022

After doing our research, here are the top eight social media trends that we predict will dominate the industry in 2022.

It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…

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Facebook Shops 101

With Facebook Shops, your customers can discover, share and even buy your products without leaving the social media platform.

Selling products through social media platforms has become significantly more popular in the past year. In fact, there was a 20 percent jump in social media purchasing in 2020, resulting in roughly $23.3 billion in sales. Getting started with Facebook Shops doesn’t have to be hard; we can show you how. What are Facebook Shops?…

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Optimize Your Instagram Game

Instagram has become the cornerstone of so many brands’ marketing strategies and can be used to help optimize your Instagram game.

Instagram has become the cornerstone of so many brands’ marketing strategies—and for good reason. It can drive profitable traffic to your landing pages, grow conversions, build brand awareness and create an engaged audience. We talked about how the Instagram algorithm works in a previous blog, and now that we understand how it works, let’s use…

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TikTok and the Growth of Short-Form Video

TikTok is one of the fastest-growing media platforms ever, and it occupies hours of its users' day. But why? The answer is short-form video.

By this point in 2021, we have all heard of TikTok. Even if you have not used it, you’ve probably heard it talked about around town, on the news and all over the internet. It’s one of the fastest-growing social media platforms ever, and it seems to occupy hours of its users’ time day after…

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What’s Pinterest Doing These Days?

Pinterest is a place to look forward; it’s a place of dreaming and hope. It’s just what your customers need for 2022. 

I’ve had my dream wedding planned for years on Pinterest. I send my {Make Me Gorgeous} board to my hairstylist before every appointment. All through quarantine, I pinned places and things I longed for when the world went back to normal.  When it comes to making plans on Pinterest, I’m nowhere near alone. Today, 459…

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Using the Facebook Boost Button

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it's a mystery.

You might have seen the Boost Post button on your small business’ Facebook posts, and unless you’ve used it before, it’s a mystery. What does this button do, and what does it even mean to “boost” a post? Let’s answer some burning questions and see when is the best time to utilize this feature. What…

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Don’t Put Your Eggs All in One Site

When Facebook went down, were customers able to still find you online?

On October 4, 2021, time stood still.  Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…

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How to Increase Facebook Engagement in 8 Steps

We all want to know how to increase Facebook engagement for our small business. Here are eight different ways to grow your social engagement.

We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement.  Facebook Engagement is any action someone takes on your Facebook page or one…

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Creating the Ideal Social Calendar

Here are a few tips and ideas we’ve gathered over the years that can help you build the ideal social calendar.

When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…

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