What is Spotify’s Greenroom App?

Spotify's Greenroom app allows users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts.

In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…

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Social Media Accessibility: No Longer Optional

Social media accessibility is crucial to ensure every user has the same experience, regardless of any disability.

I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…

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The Right Social Media Platforms for Your Business

Some social media platforms are better for different business types, and it can be a pain to figure out what best suits your small business.

Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…

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Social Media Sizes 2021

It’s important to remember that each social channel has a specific sizing guide. Check out our Social Media Sizes 2021 infographic!

Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain.  Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…

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Nonprofit Social Media Marketing

Nonprofit marketing works by serving multiple functions, all operating to keep a charitable organization running. It's hard, but worth it.

Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…

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6 Facebook Mistakes You’re Making for your Small Business

Is your small business doing everything is can on Facebook? If you can't answer that right away, we've got six tips for you.

You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I…

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What is Content Strategy?

It may be through calendars or sticky-notes or color coded highlighters, but we have a process. At the root of it all, is content strategy.

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

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Party like it’s 2021!

Remember socially demanding parties? Social media apps are kind of the same thing. Just like those parties, our presence is needed.

Do you remember the before-times? The days pre-pandemic when being invited to a party was not only allowed, but something you looked forward to without fear of illness or public shaming? But, what about those parties you HAD to attend—the office party, the one at your parent’s house, the one where you only really know…

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7 TikTok Trends to Up Your Social Game

TikTok is bigger than most people realize. Here are seven TikTok trends we’re seeing right now at Rooted Web.

TikTok is bigger than most people realize. Not only is it the fastest growing social media platform in the world, it’s also insanely addictive and fun. From a business standpoint, there are a number of trends to pay attention to as the app’s popularity grows in 2021. Here are seven TikTok trends we’re seeing right…

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10 Ways to Increase Engagement on Instagram in 2021

There are so many helpful ways to maximize Instagram engagement and visibility. Here are ten ways to get ahead of the game in 2021.

Ah, Instagram—one of my favorite social media channels of all time. The little sister to Facebook, this channel focuses on images and video to share experiences, products and information in a beautiful flowing news feed. But, as a business, just like any other social media channel, we have to think about it in a more…

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