TikTok as a Search Engine: The Rise of Authentic Content

tiktok search engine

As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…

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Marketing During A Recession

marketing during a recession

Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago.  If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…

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Rebranding Strategy: 3 Signs It’s Time For A Refresh

rebranding strategy

Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…

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Best Local SEO Practices for 2022

local seo

It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update.  Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…

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How much should your small business spend on marketing?

how much should your small business spend on marketing?

We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing.  “Oh, most of our sales come from word-of-mouth marketing.”  “Word-of-mouth is enough.”  “We’d rather invest our funds towards product development.”  Gah! From one small business to another, you have to allocate spending…

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What is Omnichannel Marketing? Buzzword Alert!

what is omnichannel marketing

We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce.  Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…

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How to Attract Customers to Your Website

How to attract customers to your website

Look, it’s time to face reality. If you don’t have a functioning and attractive website, you’re losing out on valuable customers. Nearly 50 percent of businesses fail in their first five years. One of the top reasons for failure? Poor marketing and a poor digital presence. So, if your website is an absolute horror story of…

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How to Stay Motivated During a Long Web Design Project

staying motivated

At Rooted Web, we’re no strangers to long-term projects. We’ve seen it all from marketing strategies to website design and development. No one knows better than us that long projects come with the difficulty of staying motivated. Maintaining long-term motivation is no easy task, but it is one that we’re familiar with. Here are our…

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A Simple Guide to Instagram Livestream Shopping

Instagram Livestream Shopping Lady

You might remember that we wrote a blog back in December 2021 about Facebook Shops. Now, we’re shifting gears to take a look into Instagram Shopping, a set of features that allows users to shop for products via photos, videos and livestreams.  When it comes to Instagram e-commerce features, there are plenty of possibilities for…

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