Posts by Sarah Shanahan
Overcome Digital Distancing
When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…
Read MoreDespooking ghostwriting for small business
Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is Ghostwriting? Simply put,…
Read MoreMarketing tactics to grow your business: social media
By now, you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…
Read MoreChoosing the right social media platform for your business
As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks.…
Read MoreSharing your story with social media stories
Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…
Read MoreMarketing tactics to grow your business: content marketing
We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…
Read MoreMarketing tactics to grow your business: Digital Marketing
If you’ve been in business for any length of time, you’ve probably seen the rapid changes in marketing options. Just 25 years ago, your advertising options were set in stone. You had print, broadcast, direct mail, outdoor advertising, television and maybe even a trade show or two. More than likely you didn’t have a website…
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