When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through the digital burnout and still gain customers?
Reevaluate your messaging
The impact of COVID-19 is different for each person and family and, even though we are moving back into our “old” routines, it is important to know that all lives have not gone back to “normal.” Make sure when crafting your blogs, social media content and email messages you are not tone-deaf to your audience and your message resonate with your customers and readers. Research your target audience and create a strategic plan to help keep you and your business top-of-mind.
Vary your types of posts on social
Being overly sales-focused isn’t usually the best approach, especially when people are already overwhelmed with the sheer amount of information online. Make sure you break up your sales posts with some that are educational or have an entertainment factor so your followers won’t feel as though they are constantly being sold through your channels.
You can use these other post types to still draw attention to your brand, products and services but, to the customer, they won’t seem too sales-oriented—which will help break through the clutter.
It is also important to consider switching up your media types. As a business, it is important to stay abreast of trends, which is why using gifs, videos and high-quality images with your content is important.
Keep being consistent
Make sure all your marketing messages are consistent and match your overall marketing strategy. Just because you don’t see a return right away doesn’t mean that your efforts have been wasted—keep pushing through the clutter and give yourself enough time to gauge what is working and what isn’t.
As far as social media is concerned, this communication tool can aid in keeping your brand at the forefront of your customers’ minds. Make sure you have a schedule in place and stick to it as much as you can. Keep some flexibility for time-sensitive topics and work with your strategic plan. By posting on your website and social accounts on a regular basis you are letting the world know you are still open and relevant.
There is no one-size-fits-all strategy here—get to know your audience and establish a voice that will keep your audience engaged. We understand the time it takes to connect with your customers through a deeply developed content and social media marketing strategy. That’s why the Rooted Web team is ready to help you overcome the obstacles like digital distancing in your way. Contact us today to talk about a new strategy for your business.
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