10 Things you NEED to know about social in 2024

social media 2024

If there’s one thing you can count on, it’s that social media (no matter the platform) is always changing. While trends will always come and go, 2024 is going to be more about paving the way for experimentation rather than following the rules of the algorithm gods.   As we dive into the top social media…

Read More

Unlocking Sales Leads on LinkedIn: A Comprehensive Guide

Unlocking Sales Leads on LinkedIn: A Comprehensive Guide

In B2B marketing and sales, LinkedIn stands out as a powerhouse platform for generating quality leads. Audiences exposed to brand messages on LinkedIn are six times more likely to convert. With over 700 million users worldwide, LinkedIn offers a fertile ground for businesses to connect with potential clients, build relationships and drive conversions.   In this…

Read More

Unveiling the Truth: 9 SEO Myths to Bid Farewell to in 2024

Unveiling the Truth: 9 SEO Myths to Bid Farewell to in 2024

Staying ahead in digital marketing requires shedding misconceptions and embracing the truth. As we near the end of the first quarter of 2024, let’s dissect some prevalent SEO myths and reveal the realities that should shape your strategic approach.  Myth: AI tools will replace search engines.  Truth: AI, exemplified by tools like ChatGPT, enhances our…

Read More

Embracing Evolution: TikTok’s Shift to Horizontal Videos Signals a Challenge to YouTube

TikTok's Shift to Horizontal Videos Signals a Challenge to YouTube

Content creation platforms continuously adapt to meet the changing demands of users and creators alike. The latest buzz surrounds TikTok’s departure from its signature vertical video format, with reports suggesting a move toward horizontal videos with extended runtimes.   This strategic shift raises questions about TikTok’s aspirations to rival YouTube and how content creators will navigate…

Read More

Decades Over Generations: Tailoring Your Marketing Strategies for Maximum Impact 

Decades Over Generations: Tailoring Your Marketing Strategies for Maximum Impact 

Finding the right approach to connect with your audience is paramount, no matter what type of marketing you’re doing. While the traditional method of categorizing audiences into generations has its merits, a more refined and potent approach involves focusing on decades rather than generational boundaries.   Let’s dig into the significance of this paradigm shift and…

Read More

10 AI Tools to Streamline Your Social Media Strategy

10 AI Tools to Streamline Your Social Media Strategy

With millions of users actively participating in various social platforms, managing social media can quickly become overwhelming without the right tools. This is where the power of Artificial Intelligence (AI) steps in, revolutionizing the way businesses approach social media management.  In this blog, we will delve into the world of AI and explore ten cutting-edge…

Read More

Navigating Google Ads: Maximizing ROI for Southeast Missouri Businesses

Navigating Google Ads: Maximizing ROI for Southeast Missouri Businesses

Online advertising plays a critical role in reaching target audiences and driving business growth. Google Ads, formerly Google AdWords, is one of the most powerful and widely used platforms for businesses looking to expand their online presence.   However, with competition increasing and customer behaviors evolving, it’s essential for Southeast Missouri businesses to understand how to…

Read More

Small Town Digital Marketing: 5 Ways to Connect Here and Abroad

Small Town Digital Marketing: 10 Ways to Connect here and abroad

Small town businesses face unique challenges when it comes to marketing themselves on a national and worldwide stage. Often, these businesses don’t have the same marketing budgets as larger companies, and they may not have as much access to traditional marketing channels, such as television ads or billboards. However, with the rise of digital marketing,…

Read More

Secrets to Creating a Website That Converts: A Guide for Southeast Missouri Businesses

Secrets to Creating a Website That Converts: A Guide for Southeast Missouri Businesses

Having a website these days is crucial for any business looking to thrive in the competitive Southeast Missouri market. However, merely having a website is not enough; it needs to be optimized for conversion to turn visitors into valuable customers.   Let’s unveil the secrets to creating a website that converts, helping Southeast Missouri businesses achieve…

Read More