Benefits of Small Business Blogging

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance marketing efforts and attract potential clients.

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…

Read More

What’s a Landing Page, and Why is it Important?

A landing page is a standalone web page that someone can “land” on when they click through from a digital location. Should I have one?

As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…

Read More

Responsive Design, What Does It Mean?

Mobile is king, and everything connected to your business needs to be mobile friendly using something called responsive design.

Hello, My name is Sam, and I’m addicted to my phone.  Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…

Read More

Sharing your story with social media stories

Social Stories Marketing

Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…

Read More