TikTok as a Search Engine: The Rise of Authentic Content

tiktok search engine

As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…

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Haley Marketing acquires Cape Girardeau-based Rooted Web

Haley Marketing and Rooted Web logos

WILLIAMSVILLE, New York — Haley Marketing Group, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, has acquired Recruiters Websites and its local brand, Rooted Web, a custom website design and marketing company specializing in digital solutions for the recruiting industry and local and small businesses. No…

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Holding onto the personality of your business. A few thoughts. 

personality

Be wary of snake oil. Be mindful of catchalls. Do not trust a person who doesn’t take the time to consider a problem before immediately offering a solution. Never connect yourself to someone who never says, “I don’t know.” As we look to growing and successful small businesses, there seem to be experts and self-proclaimed…

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Marketing During A Recession

marketing during a recession

Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago.  If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…

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Rebranding Strategy: 3 Signs It’s Time For A Refresh

rebranding strategy

Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…

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Best Local SEO Practices for 2022

local seo

It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update.  Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…

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How much should your small business spend on marketing?

how much should your small business spend on marketing?

We can’t tell you how much of a facepalm it is to hear small businesses say they don’t budget for sales and marketing.  “Oh, most of our sales come from word-of-mouth marketing.”  “Word-of-mouth is enough.”  “We’d rather invest our funds towards product development.”  Gah! From one small business to another, you have to allocate spending…

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Why Small Businesses Need Local Marketing and Advertising

Local Marketing for Small Businesses in Southeast Missouri

You’ve worked incredibly hard for your small business. You’ve been there day and night, building it from idea to full-fledged organization. Maybe you just launched a new product, or maybe you’ve reached a revenue goal. You have plenty to be excited about. No matter the milestone, you may still be missing one key piece of…

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What is Omnichannel Marketing? Buzzword Alert!

what is omnichannel marketing

We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce.  Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…

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Copyright Infringement: It’s Not a Good Thing

Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines and legal fees. Plus, it’s just kind of a rude thing to do.

The best content connects with your audience. It bridges the gap between your business and your customers. It is goal-oriented and specific. Oh, and it’s also legal. Copyright infringement—it’s not a good thing.  Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines…

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