Which is Better for SEO? WordPress or Squarespace

Our website host comparison can help dig deeper into what makes WordPress and Squarespace different and what's best for your business.

So you came up with an idea for a company. You put money, sweat and tears into the project and make it a reality. You made a Facebook page because that’s what everyone told you to do, and now they are telling you to make a website too? As if you didn’t have enough to…

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Local SEO Tips for Your Small Business

Local SEO is the practice of optimizing a business’ web presence for increased visibility in local organic search results.

We’ve talked about how SEO can help increase your online visibility as a whole, but what if you have a rather localized company? If you’re a hair salon or plumbing company that isn’t concerned with someone finding your company in a Google search 300 miles away, local SEO is more important than you may think,…

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What is Spotify’s Greenroom App?

Spotify's Greenroom app allows users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts.

In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…

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Social Media Accessibility: No Longer Optional

Social media accessibility is crucial to ensure every user has the same experience, regardless of any disability.

I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…

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Top 10 Industries in Cape Girardeau, Missouri

Cape Girardeau, Missouri continues to grow with new business opportunities every year, and we’re excited to share some of the top industries.

We are lucky to be nestled in the middle of Cape Girardeau, Missouri, a community full of thriving businesses, rich history, and new ideas. This city continues to grow with new business opportunities every year, and we’re excited to share some of the industries that have experienced the most growth. Here are the top 10…

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The Right Social Media Platforms for Your Business

Some social media platforms are better for different business types, and it can be a pain to figure out what best suits your small business.

Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…

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Rooted Web adds digital content producer to marketing team

Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Ryan Berger as a digital content producer. Berger, a Ballwin, Missouri, native, earned a bachelor’s degree in mass communication: TV/film from Southeast Missouri State University. Berger previously worked on the social media team at University…

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Why Small Businesses in Southeast Missouri Need a Great Website

If your website looks bad, your small business looks bad, and nobody wants to go with a business that they think is bad.

“Food near me.” “New power drill.” “Rash ointment.” We’ve all been here before, searching for the things we need. No matter what we’re looking for, the process is always the same — time to use the Google machine. And what are the first results? Walmart, Amazon and the other big guys. It would be nice…

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Don’t Let Zoom Fatigue Get You Down

Zoom fatigue describes the tiredness, worry or burnout associated with overusing virtual platforms of communication. And it is very real.

Ah… Zoom. It was THE app of 2020 and, as society shifts into a new way of doing business, it looks like it’s here to stay for quite some time. As of March 2020, Zoom had over 2.13 million downloads, doubling the number of downloads from the month before. It has completely changed how some…

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Social Media Sizes 2021

It’s important to remember that each social channel has a specific sizing guide. Check out our Social Media Sizes 2021 infographic!

Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain.  Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…

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