Design Elements
Why Custom Websites Outperform Templates Long Term
TL;DR Template websites are quick and inexpensive upfront, but they often limit growth, flexibility, SEO performance and brand differentiation over time. Custom websites are built around your business goals, customer journey, and long term strategy. While they require more planning and investment initially, they consistently outperform templates by supporting scalability, stronger conversion rates, better search visibility and clearer brand authority. When starting or…
Read MoreBeyond the Logo: How to Build a Memorable Brand for Your Small Business
You can’t be everywhere at once, but your brand can. As a small business owner, you pour your heart into your craft. You’re the first in the shop in the morning and the last to leave. You know your customers by name, and you take pride in the quality of your work. But you also…
Read MoreWhat Your Website Copy Should Say (and What it Shouldn’t)
Your website is your digital storefront. It’s where potential customers learn about your business, explore your offerings and ultimately decide whether or not to do business with you. That’s why your website copy is crucial. It’s the voice of your brand, the storyteller that engages visitors and the persuasive tool that drives conversions. But crafting compelling…
Read MoreThe Psychology of Color in Web Design: Elevating Small Business Websites
The choice of colors in web design holds immense power as first impressions continue to hold much power. Small business owners often underestimate the impact that color can have on user perceptions, emotions and actions. As we unravel the fascinating psychology of color in web design you’ll leave with actionable insights into how color choices…
Read MoreElements of Good Website Design
Website design is ever-changing. While some constants remain, like the need for relevant, engaging, and timely content, additional elements that can increase your website’s impact continuously emerge. These elements might help tell stories and explain the essence of your small business, or they may work to immediately capture the user’s interest, ensuring they visit page…
Read MoreWho You Gonna Call? Web Designers!
Web design isn’t easy. Like, at all. “But wait! I know a friend who made a website for her company, and it was super easy. She did it in like a day.” Yup, there are tools out there that take much of the difficulty out of it. I mean, I even designed a few websites…
Read MoreWhich is Better for SEO? WordPress or Squarespace
So you came up with an idea for a company. You put money, sweat and tears into the project and make it a reality. You made a Facebook page because that’s what everyone told you to do, and now they are telling you to make a website too? As if you didn’t have enough to…
Read MoreHow to Make Your Nonprofit Website Successful
Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…
Read MoreWhat are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…
Read MoreWhat’s a Landing Page, and Why is it Important?
As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…
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