Elements of Good Website Design
Website design is ever-changing. While some constants remain, like the need for relevant, engaging, and timely content, additional elements that can increase your website’s impact continuously emerge. These elements might help tell stories and explain the essence of your small business, or they may work to immediately capture the user’s interest, ensuring they visit page…Read More
Who You Gonna Call? Web Designers!
Web design isn’t easy. Like, at all. “But wait! I know a friend who made a website for her company, and it was super easy. She did it in like a day.” Yup, there are tools out there that take much of the difficulty out of it. I mean, I even designed a few websites…Read More
Which is Better for SEO? WordPress or Squarespace
So you came up with an idea for a company. You put money, sweat and tears into the project and make it a reality. You made a Facebook page because that’s what everyone told you to do, and now they are telling you to make a website too? As if you didn’t have enough to…Read More
How to Make Your Nonprofit Website Successful
Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…Read More
What are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…Read More
What’s a Landing Page, and Why is it Important?
As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…Read More
Responsive Design, What Does It Mean?
Hello, My name is Sam, and I’m addicted to my phone. Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…Read More
Open-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…Read More
Color Your Brand
Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…Read More