Posts by Cole Windler
LOVE LOCAL: The SEMO District Fair: Where Cape Comes Together
Every September, Arena Park transforms into eight days of engines, livestock, neon lights and the kind of small-town magic you can smell (kettle corn), hear (tractor pulls) and feel (the thump of the grandstand). In its current form, the SEMO District Fair runs September 6–13, 2025, with the beloved parade stepping off Saturday, September 6…
Read MoreLOCAL LOVE | Discovering Kentucky Lake: A Weekend Escape for Health and Adventure
Nestled in the heart of the Midwest, where the rolling landscapes of Kentucky meet the picturesque terrains of Tennessee, and the world starts to get a bit more southern, lies a wonderful piece of natural and engineering history that beckons adventurers and relaxation seekers alike in the present day: Kentucky Lake. This vast expanse of…
Read MoreLOCAL LOVE | The Broadway Revitalization of Cape Girardeau
I came to Cape Girardeau 25 years ago, back when the bridge was the Old Bridge, a thing made of steel and nightmare, and you turned right on Sprigg, just before Don’s Store 24, to head North to campus. Moving up North Sprigg, you saw the remains of what was, the history of an area…
Read MoreLOCAL LOVE | TrueQue: A Taste of Cape Girardeau’s Soul
You pull up to two unassuming portable buildings on Good Hope St. in Cape Girardeau, Missouri. To the south is the beautiful and historic River Campus in the shadow of the Emerson Bridge. To your west is a street that was once packed with businesses, bars, restaurants—massive two-story brick buildings, some of which have fallen…
Read MoreLOCAL LOVE | Discovering Hot Springs, Arkansas: A Treasure Trove of Natural Wonders and Historic Charm
Nestled in the heart of the Ouachita Mountains, Hot Springs, Arkansas, is a destination that promises a blend of natural beauty, relaxation, and historical intrigue. This picturesque city, famous for its thermal waters, offers visitors a chance to immerse themselves in nature, delve into the rich tapestry of American history, and enjoy some unique attractions. …
Read MoreHarnessing the Power of Blogging: A Comprehensive Guide to Content Creation for Small Businesses
Small businesses constantly strive for efficient and impactful ways to reach potential customers, elevate their brand presence and amplify sales. One tried-and-true approach stands tall amid the myriad strategies: blogging. If you’re new to the world of content creation for small businesses or are questioning whether the time and resources required for blogging are worth…
Read MoreA Guide to Small Business Marketing and SEO
If you’re a small business owner trying to navigate the world of small business marketing and SEO, you’ve come to the right place. Rooted Web’s comprehensive guide will break down the ins and outs of marketing and SEO, and by the end, you’ll be well-equipped to evaluate, boost, or get started developing your brand’s presence. Understanding…
Read More7 Common Marketing Mistakes Small Businesses Make and How to Fix Them
Navigating the world of small businesses can feel like sailing in uncharted waters. From managing finances to delivering top-notch services and ensuring customer satisfaction, there’s always something that demands your attention. Amidst this whirlwind of tasks, marketing can often feel like an alien beast. But fret not. We’ve got you covered! In a language you’ll…
Read MoreHolding onto the personality of your business. A few thoughts.
Be wary of snake oil. Be mindful of catchalls. Do not trust a person who doesn’t take the time to consider a problem before immediately offering a solution. Never connect yourself to someone who never says, “I don’t know.” As we look to growing and successful small businesses, there seem to be experts and self-proclaimed…
Read MoreOpen-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…
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