Posts by Cole Windler
Harnessing the Power of Blogging: A Comprehensive Guide to Content Creation for Small Businesses
Small businesses constantly strive for efficient and impactful ways to reach potential customers, elevate their brand presence and amplify sales. One tried-and-true approach stands tall amid the myriad strategies: blogging. If you’re new to the world of content creation for small businesses or are questioning whether the time and resources required for blogging are worth…
Read MoreA Guide to Small Business Marketing and SEO
If you’re a small business owner trying to navigate the world of small business marketing and SEO, you’ve come to the right place. Rooted Web’s comprehensive guide will break down the ins and outs of marketing and SEO, and by the end, you’ll be well-equipped to evaluate, boost, or get started developing your brand’s presence. Understanding…
Read More7 Common Marketing Mistakes Small Businesses Make and How to Fix Them
Navigating the world of small businesses can feel like sailing in uncharted waters. From managing finances to delivering top-notch services and ensuring customer satisfaction, there’s always something that demands your attention. Amidst this whirlwind of tasks, marketing can often feel like an alien beast. But fret not. We’ve got you covered! In a language you’ll…
Read MoreHolding onto the personality of your business. A few thoughts.
Be wary of snake oil. Be mindful of catchalls. Do not trust a person who doesn’t take the time to consider a problem before immediately offering a solution. Never connect yourself to someone who never says, “I don’t know.” As we look to growing and successful small businesses, there seem to be experts and self-proclaimed…
Read MoreOpen-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…
Read MoreBe Vanilla: Marketing Your Real Voice, No Imitations
I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore. Maybe we never did. As it turns…
Read MoreA Hostage Situation: Rescuing Your Website Information
The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…
Read MoreHold Your Head Up: Active Online, Rooted in Your Community
When I pulled into the parking lot of our building today, the number of cars at 8:30 am was fewer than the day before. Every day since Covid-19 arrived in the United States, the number of people allowed to come to work has decreased. The number of patrons in the coffee shop across the hall…
Read MoreA New Year Demands a New Approach
It is the third day of 2020, and you’re here. You made it. Or maybe you just started, and in that case, welcome to a new year full of opportunity to reflect, adjust and invent new ways to get your message to the masses, to accomplish new goals, or even old ones using a fresh…
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