LOCAL LOVE | The Broadway Revitalization of Cape Girardeau

I came to Cape Girardeau 25 years ago, back when the bridge was the Old Bridge, a thing made of steel and nightmare, and you turned right on Sprigg, just before Don’s Store 24, to head North to campus. Moving up North Sprigg, you saw the remains of what was, the history of an area that had once been the center of the community—buildings with unique storefront designs and architecture but, like so many other victims of time and progress and the Applebee’s-ification of the Bible-belt, the Rust-belt, the Lead-belt and all the other tightening belts of Middle America—the railroad and river towns many of are from—these places had been pat over, forgot, boarded up and left to collect unfortunate dust. Going down Broadway, at that time, it wasn’t much different.  

Connecting Kingshighway to a historic downtown, a place where historical figures laid their heads in hotels and lodgings-long-since-past, this mostly East to West stretch of mostly two-lane asphalt was a place of holdouts like Bob’s Shoe Service, whose Redwing sign, the smell of leather and old school western atmosphere touches the nostalgic heart of a guy whose dad only wore cowboy boots his whole life, and Shivelbines Music—where a lot of kids went for their first horn, drum, clarinet or guitar—or China Palace, “Cape’s first Chinese restaurant,” which has changed locations a couple times, but has always stayed on Broadway and still has one of the freshest, cleanest and best tasting Sunday buffets in town.  

These businesses’ longevity is testament to the service they provide and their commitment to this community, but a better part of downtown that Broadway bisects was far from the lush commerce offered by the days of American Graffiti—a golden era of post-World War II prosperity and the realization of the American Dream. What had been a city center—where foot and motorized traffic built a major artery of commerce, socialization and community—was now a vacant hollow shell of former success.  

In 2025, Broadway has a whole new vibe—and it’s one that looks to be carrying us into a bright new era where you don’t have to put your face up to foggy tempered glass to see what used to be here. In Cape Girardeau, on Broadway, growth is visible, business is good and the future of small businesses in this town is now.  

These are just a few faces, some new and some who have been part of the revitalization of Broadway for decades, all essential to the growth of an area that has returned as a vital arty in the heart of my community.  

Burritoville 

Since its opening, Burritoville has been a Broadway staple—more than just a spot for amazing burritos, it’s a community hangout where familiar faces gather. Known for its generous portions and a menu bursting with personality, this lively eatery reflects the flavor of Cape Girardeau itself—bold, welcoming, and full of heart. Burritoville’s walls, covered in local art, tell the story of a town that loves to support its own.  

Tried & True 

Tried & True isn’t just a salon and tattoo studio—it’s a place where self-expression finds a home. Locals come here not only for a fresh cut or new ink but for the sense of belonging that the team fosters. Their skilled artists and warm, inviting space have made Tried & True a local favorite, proving that creativity and authenticity will always have a place on Broadway. 

Annie Laurie’s and The Indie House 

Stepping into Annie Laurie’s is like stepping into a time capsule, but with a twist. This vintage haven is curated with a playful, eccentric flair that makes every visit an adventure. Just across the street, The Indie House offers a space for local creatives to thrive, turning Broadway into a canvas for artists, entrepreneurs and dreamers alike. Together, they embody the eclectic, independent spirit that has become the heartbeat of downtown. 

Goose and Gander 

Goose and Gander is the kind of place that makes you feel at home the moment you walk in. Founded by local chef DeWayne Schaaf, this curated food shop and non-alcoholic bar is all about celebrating flavors. From small-batch products to unique events and tastings, Goose and Gander embodies the spirit of Broadway’s revival: rooted in community, full of heart and always ready to try something new. Like all Schaaf’s undertakings, this is a place where they work hard to make your experience there unique. 

D Duncan Florist & Boutique 

At D Duncan Florist & Boutique, it’s not just about flowers—it’s about brightening days. The shop’s floral arrangements are crafted with a passion that’s evident from the moment you step inside. Beyond the blooms, their workshops invite locals to explore their creativity, turning D Duncan into a beloved stop for anyone looking to add a bit of beauty to their lives. 

Bourbon+Bitters 

Nestled within the historic Broadway Theater at 805 Broadway, Suites 102 & 103, Bourbon+Bitters is a bourbon lounge offering an extensive collection of bourbons, beers and meticulously crafted cocktails. The venue combines the theater’s storied past with a contemporary bar scene, creating a unique ambiance for patrons 

Scout Hall 

Scout Hall brings people together in the best way possible. This mixed-use venue has become a go-to spot for everything from intimate concerts to community gatherings. Its exposed brick walls and urban vibe provide a cool backdrop for locals to connect, celebrate and make memories. The way Scout Hall has embraced its role as a community hub is a testament to the spirit of Broadway’s ongoing transformation. 

Discovery Playhouse 

If you peek inside the colorful walls of Discovery Playhouse, you’ll find more than just exhibits—you’ll find laughter, curiosity and a space where children’s imaginations can roam free. This beloved children’s museum is a true community gem, offering interactive and educational experiences that have become a rite of passage for local families. By making learning fun, Discovery Playhouse has cemented its place as a cornerstone of Broadway’s family-friendly appeal. 

Roni’s Mac Bar 

The most recent addition to our spotlight list, Roni’s Mac Bar might be new to Broadway, but it’s already a hit with locals craving comfort food with a twist. From gourmet mac and cheese bowls to an ever-rotating lineup of specials, every dish feels like when we were kids and before we started counting carbs. The friendly staff and cozy atmosphere make it a spot where people linger a little longer—proof that sometimes all it takes is a little cheese to bring a community together. 

Courtyard by Marriott Downtown Cape Girardeau 

The Courtyard by Marriott isn’t just a place to stay—it’s a welcome mat for visitors to discover Cape Girardeau’s charm. Its modern amenities and local artwork pay homage to the town’s history while offering a comfortable retreat. The hotel’s downtown location has made it a key part of Broadway’s resurgence, drawing new faces and fresh energy into the district. 

The Marquette Building 

The Marquette Building stands as a symbol of Broadway’s renaissance—honoring its historic past while embracing the future. Inside, you’ll find a blend of businesses that capture the essence of a revitalized downtown: 

Codefi. A tech incubator that’s turning Cape Girardeau into a budding Silicon Valley of the Midwest. The energy inside is contagious, with entrepreneurs and innovators creating something special on Broadway. 

Ground-A-Bout. This cozy café has become a community favorite, not just for its coffee but for the way it invites people to slow down and connect. 

Top of the Marq. With sweeping views and a menu that rivals big-city dining, Top of the Marq offers a taste of luxury right in the heart of downtown. It’s become a go-to spot for date nights and special occasions, adding a touch of glamour to Broadway. 

Rust & Martin 

In the heart of Broadway, Rust & Martin isn’t just about interior design—it’s about transforming spaces into stories. Their team works closely with clients, listening to their dreams and weaving them into custom furnishings and decor that reflect personal tastes. The warmth and expertise they bring to each project have made them a beloved part of Cape Girardeau’s revitalization, turning houses into homes and businesses into welcoming environments. Their presence on Broadway adds a touch of elegance and creativity that inspires everyone who walks by. 

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Looking back, it’s hard to believe the Broadway I see now is the one I drove down for the first time way back when. It’s a change that has been brought about by the vision, dedication and hard work of a community that saw potential and made something we can continue to be proud of and watch grow, a street residents and visitors, big and small, can enjoy now and in future. 

At Rooted Web, we believe in this community, its businesses, and the people that make it a truly great place to live. Help us introduce you to progress and potential you can be a part of.