TikTok Marketing

TikTok Rooted Web

TikTok is the newest social media craze sweeping the nation. As with any new platform, there are a lot of questions: what is it? How does it work? What is a VSCO Girl? To be fair, we don’t know the answer to that last question either, but we do want to help shed some light…

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What the Heck is SEO?


If you’ve ever built a website with us or plan to, you’ll hear the term SEO a lot. SEO is necessary for making a website successful because, without it, almost no one will be able to find you. We get a lot of questions about SEO so we are addressing some of the most frequent…

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Maintain Your Website, Maintain Your Business

website maintenance

When you open your business, you put a lot of time into making sure the paint job is perfect. The lights are on, the floors are swept and everything looks perfect. You want your potential customers to be attracted to your business so it draws them in. They should feel compelled to see what you…

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Content Marketing 101

content marketing in cape girardeau

When it comes to marketing your business, there are a lot of different strategies to consider. If you follow our blog regularly, you might remember the marketing tree we discussed a couple of weeks ago. Today, we’re going to look at another leaf on that tree: content marketing.  What is content marketing? To understand what…

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Color Your Brand

color branding

Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…

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Marketing and Advertising: What’s the Difference?

marketing strategies

We get a lot of questions about the difference between marketing and advertising so today, we want to answer a few of those we hear most often. The two concepts have the same goal—to get your brand, message, product or company in front of the right audience—so it can be easy to think they are…

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Demystifying Facebook Ads for Small Businesses

facebook ads for small businesses

Facebook Advertising, like any type of advertising, is fickle—this is why having a marketing strategy is so important. Whether you’re using Facebook, radio or billboard advertising, there is no guarantee that your message will make it to the right people, that it will grab their attention or that they will take any sort of action.…

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Is It Time to Update Your Website?

small business website design

[interact id=”5cf69f176625e60014d18f5c” type=”quiz”] There are a lot of factors that determine the quality of your website and if you’re questioning the quality of yours, keep reading. If you don’t have a website, you have permission to skip all the way to the last paragraph. We all know how important the internet is to running a…

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