Effective Email Newsletter Strategy

Let's talk about making your effective email newsletter strategy as engaging as possible while still being informative and fun.

We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences.  Just to recap, an email newsletter…

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10 Marketing Newsletters We Love

Wouldn’t it be great if you opened that inbox to find a couple of marketing newsletters to welcome you to the work day? Here's our top 10!

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

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What is Content Strategy?

It may be through calendars or sticky-notes or color coded highlighters, but we have a process. At the root of it all, is content strategy.

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

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Despooking ghostwriting for small business

Ghostwriter typing on computer

Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se.  What is Ghostwriting?  Simply put,…

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Content Marketing 101

content marketing in cape girardeau

When it comes to marketing your business, there are a lot of different strategies to consider. If you follow our blog regularly, you might remember the marketing tree we discussed a couple of weeks ago. Today, we’re going to look at another leaf on that tree: content marketing.  What is content marketing? To understand what…

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Marketing tactics to grow your business: content marketing

Rooted Web of Cape Girardeau, Missouri is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team.

We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…

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