Written Content
6 Ways to Get More Traffic After You Get Media Coverage
So, your business has just been featured in the media. Congratulations! It’s a significant achievement, and it can bring increased visibility and credibility to your brand. However, your work isn’t done once the article or story is published. To maximize the benefits of media coverage, you need to ensure that you get the most traffic…
Read MoreShould You Trust an AI Detector? Unveiling Biases and Advancements in AI Detection Tools
As generative AI technology advances, the role of AI detectors becomes increasingly critical in distinguishing between AI-generated content and human-created text. However, recent studies have shed light on potential biases and vulnerabilities in these detectors, raising questions about their reliability and implications. Let’s talk about the world of AI detectors, exploring research findings on biases…
Read MoreThe Art of Persuasive Copywriting: Converting Readers into Customers
In this crazy world of marketing, persuasive copywriting is a powerful tool that can captivate readers, establish connections, and ultimately drive conversions. Crafting compelling and persuasive copy requires a deep understanding of your target audience, an ability to tap into their emotions, and the skill to convey your message effectively. Let’s explore the art of…
Read MoreHarnessing the Power of Blogging: A Comprehensive Guide to Content Creation for Small Businesses
Small businesses constantly strive for efficient and impactful ways to reach potential customers, elevate their brand presence and amplify sales. One tried-and-true approach stands tall amid the myriad strategies: blogging. If you’re new to the world of content creation for small businesses or are questioning whether the time and resources required for blogging are worth…
Read More6 Underused Email Marketing Automations
Automated email is one of the biggest—and most under-utilized—growth opportunities in marketing. Small businesses in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit halfway through the sales funnel. Let’s look at six email marketing automations you should be using for your small business. Post-Purchase and Post-Shipment Emails Your…
Read MoreChatGPT isn’t a replacement for your marketing team
Driven by the rise of ChatGPT, artificial intelligence (AI) has been the talk of the marketing world and beyond for the past few weeks—seriously, #ChatGPT has over 84,000 followers on LinkedIn. It’s understandable, too. With its ability to craft content with great efficiency, AI can be an amazing tool for your marketing. However, I’m…
Read MoreEffective Email Newsletter Strategy
We explained the importance of email newsletters and what elements are necessary in a previous article, so now we can talk about making them as engaging as possible. Note that not every organization can follow the same rules or strategy as different industries in different locations have varied audiences. Just to recap, an email newsletter…
Read More10 Marketing Newsletters We Love
It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…
Read MoreWhat is Content Strategy?
Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…
Read MoreDespooking ghostwriting for small business
Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is Ghostwriting? Simply put,…
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