So, your business has just been featured in the media. Congratulations! It’s a significant achievement, and it can bring increased visibility and credibility to your brand. However, your work isn’t done once the article or story is published.
To maximize the benefits of media coverage, you need to ensure that you get the most traffic and exposure possible. Here are six strategies to help you do just that.
1. Post the Win… Again and Again
Don’t be shy about your media coverage! Share the story or article on your website and social media platforms. Create engaging posts highlighting the key points and achievements mentioned in the coverage. Make sure your audience knows about it, not just once, but multiple times. Share it periodically to keep it fresh in your audience’s mind.
And when the media outlet shares your story on their social media platforms, be sure to share that post as well. This not only extends the reach of your coverage but also leverages the credibility of the media outlet. When your audience sees a reputable news source sharing your content, it reinforces your brand’s authority.
2. Promote the Link Beyond Social
While social media is an excellent platform for sharing your media coverage, don’t limit yourself to just that. Consider promoting the link through your email newsletters, in your email signature, on your business cards and in any marketing materials you distribute. This way, you can reach audiences who may not be as active on social media.
Consider creating a dedicated section on your website to showcase your media coverage. This portfolio can include links to all the articles, interviews or stories about your business. It serves as a testament to your credibility and can impress potential clients, partners and investors. If you already have a blog on your website, adding a category for news is an easy way to keep your media coverage visible.
3. Show Your Appreciation Properly
Show your appreciation by sending a handwritten thank-you note to the writer or journalist who covered your story. Personal gestures like this can go a long way in building positive relationships and making you a memorable source for future stories.
Also, connect with the writer on social media platforms. By following and engaging with them, you can keep the lines of communication open for potential future collaborations. If you share the content and tag them, they may also reciprocate by sharing your post, further increasing your reach.
4. Repurpose the Coverage
Don’t let your media coverage gather digital dust. Repurpose it into other forms of content, such as blog posts, videos, podcasts or infographics. This extends the coverage’s life and makes it more accessible and shareable across various platforms.
You should also consider using your media coverage as part of your advertising strategy. You can boost posts on social media using the article as the content or create targeted ads around the coverage. This ensures that your key audience sees the content.
5. Use It to Boost Your LinkedIn Equity
LinkedIn is a powerful platform for professional networking and showcasing your expertise. Share your media coverage on your LinkedIn profile to establish yourself as an industry thought leader. You can pin it to the top of your profile to ensure that visitors see it first.
6. Share It With Your Team
Your employees are some of your most passionate brand advocates. Make sure your team knows about the media coverage and encourage them to share it on their personal social media profiles. The collective reach of your entire team can significantly impact the visibility of the coverage.
Remember, media coverage is just the beginning. To fully capitalize on the exposure, you need to be proactive in promoting and repurposing it. Use these strategies to drive more traffic to your website, build your brand’s authority and make the most of your well-deserved recognition in the media. Contact Rooted Web for assistance in growing your brand and building your reach!
Like what you're reading?
Subscribe to the blog for insightful posts delivered via email. We respect your privacy and won't spam your inbox.