Facebook has been sending notifications about using hashtags to increase reach. Things are always changing in social media land!

If you’re like me, the number of hours spent on Facebook each day is alarming. Whether it’s for work or personal use, my phone is attached to my hand looking at content. For us constant users, Facebook has been sending notifications about using hashtags to increase reach and adding info about looking at more posts…

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Small Business Saturday is a day to head out to our local shops. Here are eight reasons why you should shop small this holiday season.

The Saturday after Thanksgiving is known as Small Business Saturday, a day to gather together, bellies full of leftover turkey, and head out to our local shops and eateries to support the little guys. We know it’s tough to get out of bed, but here are eight reasons why you should shop small this holiday…

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There are specific mobile apps Americans saythey can’t live without, and we’ve found the top ten. How frequently do you use them?

Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…

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Tiktok and Instagram's Reels are both short-form video platforms used for sharing content and advertisement. Which is best for your business?

I’m obsessed with Instagram. Aside from my email, it’s the first thing I check before getting out of bed in the morning. In my eyes, Facebook is for work, Instagram is for fun. As an older Millennial, I use Snapchat as well, but that’s the extent of my social media game outside the office. But…

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Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell.

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…

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Studies show that slow consistent marketing over a longer period of time will show a greater ROI than quick flooded marketing.

The faster, the better, right?  Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…

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We all make mistakes. Occasionally, your “PC” filter wasn’t on, and you post something causing a social backlash. What do you do?

We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…

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Open source vs proprietary CMS: Who wins?

Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…

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Rooted Web of Cape Girardeau, Missouri is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team.

Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Sam Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane Brands, Crown Valley Winery and St. Nicholas Brewing Company. In her new role, Bergmann will work closely…

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