Blog
Elements of Good Website Design
Website design is ever-changing. While some constants remain, like the need for relevant, engaging, and timely content, additional elements that can increase your website’s impact continuously emerge. These elements might help tell stories and explain the essence of your small business, or they may work to immediately capture the user’s interest, ensuring they visit page…
Read MoreOptimizing YouTube Videos for Higher Rankings
Nothing stings more than pouring hours of work into creating a YouTube video for your business only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for higher rankings, and we’ve gathered eight of…
Read MoreWhat are you looking for? Cape Girardeau’s top search keywords for 2022
If you’ve gotten a chance to play around with Google’s Local Year in Search 2022 tool, you might be surprised and delighted by what Cape Girardeau’s top 10 search keywords were. From “corn prices” to “red-eyed crocodile skink,” we’ll break down each of the trending searches, the results and some fun facts. 1. Corn prices…
Read MoreMarketing Tax Deductions for Small Businesses
As we get closer to the end of the year, taxes are likely looming in your mind. We don’t like to think about them, but it doesn’t have to be all bad. Whether you ran just one digital marketing campaign or hired a marketing firm to build a new website or advertised your services all…
Read MoreTikTok as a Search Engine: The Rise of Authentic Content
As a cusp, 24-year-old barely millennial, barely Gen Z (alternatively, a Zillennial), TikTok has been my guilty pleasure ever since the 2020 shutdown. Amidst all the banana bread, whipped coffee recipes and easy-bake, train wreck of pasta recipes (Can you guess what my algorithm pushes?), TikTok has easily shoved aside Google as the go-to search…
Read MoreHaley Marketing acquires Cape Girardeau-based Rooted Web
WILLIAMSVILLE, New York — Haley Marketing Group, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, has acquired Recruiters Websites and its local brand, Rooted Web, a custom website design and marketing company specializing in digital solutions for the recruiting industry and local and small businesses. No…
Read MoreHolding onto the personality of your business. A few thoughts.
Be wary of snake oil. Be mindful of catchalls. Do not trust a person who doesn’t take the time to consider a problem before immediately offering a solution. Never connect yourself to someone who never says, “I don’t know.” As we look to growing and successful small businesses, there seem to be experts and self-proclaimed…
Read MoreMarketing During A Recession
Recession is a dirty word in the corporate world. It’s clickbait, meant to be scary to pull in views, clicks and likes. Only now, it seems a lot more real than it did a few months ago. If you’re on LinkedIn every day like we are, you’re constantly seeing layoffs and articles about whether we’re…
Read MoreRebranding Strategy: 3 Signs It’s Time For A Refresh
Creating a strong brand is more than just slapping a logo on a social media post and calling it a day. In fact, your brand should evoke strong consumer recognition and should be long-lasting. If you find neither of these emotions is happening, it may be time to discuss a rebranding strategy. Big businesses are…
Read MoreBest Local SEO Practices for 2022
It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update. Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…
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