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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Correctness is Changing | Rooted Web

Correctness is Changing

The internet. With its limitless scrolling and slangy phrases, different usage rules are creeping in. Correctness is changing. And believe me, back in the 1990s, I rode that first wave of rules-keepers who were adamant that correctness was paramount. I carried that insistence with me through my adult life, and my stints in print journalism…

TikTok Rooted Web

TikTok Marketing

TikTok is the newest social media craze sweeping the nation. As with any new platform, there are a lot of questions: what is it? How does it work? What is a VSCO Girl? To be fair, we don’t know the answer to that last question either, but we do want to help shed some light…


What the Heck is SEO?

If you’ve ever built a website with us or plan to, you’ll hear the term SEO a lot. SEO is necessary for making a website successful because, without it, almost no one will be able to find you. We get a lot of questions about SEO so we are addressing some of the most frequent…

website maintenance

Maintain Your Website, Maintain Your Business

When you open your business, you put a lot of time into making sure the paint job is perfect. The lights are on, the floors are swept and everything looks perfect. You want your potential customers to be attracted to your business so it draws them in. They should feel compelled to see what you…

content marketing in cape girardeau

Content Marketing 101

When it comes to marketing your business, there are a lot of different strategies to consider. If you follow our blog regularly, you might remember the marketing tree we discussed a couple of weeks ago. Today, we’re going to look at another leaf on that tree: content marketing.  What is content marketing? To understand what…

Right social media platform for business

Choosing the right social media platform for your business

As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks.…

Social Stories Marketing

Sharing your story with social media stories

Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…

color branding

Color Your Brand

Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…

marketing strategies

Marketing and Advertising: What’s the Difference?

We get a lot of questions about the difference between marketing and advertising so today, we want to answer a few of those we hear most often. The two concepts have the same goal—to get your brand, message, product or company in front of the right audience—so it can be easy to think they are…

facebook ads for small businesses

Demystifying Facebook Ads for Small Businesses

Facebook Advertising, like any type of advertising, is fickle—this is why having a marketing strategy is so important. Whether you’re using Facebook, radio or billboard advertising, there is no guarantee that your message will make it to the right people, that it will grab their attention or that they will take any sort of action.…