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Slow & Steady Wins the {Marketing} Race
The faster, the better, right? Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…
Social Backlash: Oops, Why Did I Say That?
We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…
Open-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…
Welcome Sam Bergmann, digital content writer
Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Sam Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane Brands, Crown Valley Winery and St. Nicholas Brewing Company. In her new role, Bergmann will work closely…
Making a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools
In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…
Rooted Web expands sales, design teams
Rooted Web, a Cape Girardeau-based full-service website design and digital marketing agency, has expanded its sales and design teams with the addition of Colin Dame as sales specialist and Bryce Willi as UI/UX designer. Dame, a Chaffee, Missouri, native, earned his bachelor’s degree in general studies from Southeast Missouri State University. Dame is a member…
Be Vanilla: Marketing Your Real Voice, No Imitations
I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore. Maybe we never did. As it turns…
Best Free Marketing Tools for Small Businesses
The best things in life are free—for a little while We understand that, as a business owner, your time is valuable and having marketing tools in your pocket is crucial to helping you reach your goals. Even better is having FREE marketing tools at your disposal. You’re in luck. Whether it’s photos, graphics, or email…
Overcome Digital Distancing
When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…
A Hostage Situation: Rescuing Your Website Information
The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…