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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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what is omnichannel marketing

What is Omnichannel Marketing? Buzzword Alert!

We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce.  Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…

Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines and legal fees. Plus, it’s just kind of a rude thing to do.

Copyright Infringement: It’s Not a Good Thing

The best content connects with your audience. It bridges the gap between your business and your customers. It is goal-oriented and specific. Oh, and it’s also legal. Copyright infringement—it’s not a good thing.  Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines…

How to attract customers to your website

How to Attract Customers to Your Website

Look, it’s time to face reality. If you don’t have a functioning and attractive website, you’re losing out on valuable customers. Nearly 50 percent of businesses fail in their first five years. One of the top reasons for failure? Poor marketing and a poor digital presence. So, if your website is an absolute horror story of…

Kristen Martin Jacob Heeb | Designers at Rooted Web

Rooted Web adds Martin, Heeb to design team

Rooted Web, a local full-service website design and digital marketing agency, has expanded its website design and development team with the additions of Kristen Martin and Jacob Heeb. Martin, a Desloge, Missouri, native, joins Rooted Web as UI/UX web designer. She has extensive experience working with marketing clients from project strategy through implementation, most recently…

staying motivated

How to Stay Motivated During a Long Web Design Project

At Rooted Web, we’re no strangers to long-term projects. We’ve seen it all from marketing strategies to website design and development. No one knows better than us that long projects come with the difficulty of staying motivated. Maintaining long-term motivation is no easy task, but it is one that we’re familiar with. Here are our…

Instagram Livestream Shopping Lady

A Simple Guide to Instagram Livestream Shopping

You might remember that we wrote a blog back in December 2021 about Facebook Shops. Now, we’re shifting gears to take a look into Instagram Shopping, a set of features that allows users to shop for products via photos, videos and livestreams.  When it comes to Instagram e-commerce features, there are plenty of possibilities for…

Natalia Navarro | Rooted Web

Rooted Web adds Navarro to marketing team

Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Natalia Navarro as a digital content producer. Navarro earned a bachelor’s degree in mass communication from the University of South Carolina in Columbia, South Carolina. She previously worked on the social media team at Cultivating…

Template vs custom website - Blog post from Rooted Web

Template vs Custom Website: Creating the Site of Your Dreams

It’s always the same story. You hear about a new business, and you do what feels most natural. You Google them. In fact, 97 percent of people learn more about a local company online than anywhere else. This means it’s not only important to have a great website and online presence, it’s necessary. And provided…

Voice search isn’t the future; it’s the present. Our SEO specialists at Rooted Web make and implement the changes needed to succeed.

Optimizing Your Site for Voice Search

“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…

Here are some of our website SEO predictions for 2022, and how you can best use them for your small business.

Website SEO Predictions for 2022

We’ve discussed SEO in the past, but it still remains a mystery for so many. You understand what the acronym is, but can you actually optimize search engine results? Are you doing everything possible for your website, and even if you are, will your current tactics work next year? Here are some of our website…