root words

We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

content marketing in cape girardeau

Content Marketing 101

When it comes to marketing your business, there are a lot of different strategies to consider. If you follow our blog regularly, you might remember the marketing tree we discussed a couple of weeks ago. Today, we’re going to look at another leaf on that tree: content marketing.  What is content marketing? To understand what…

Right social media platform for business

Choosing the right social media platform for your business

As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks.…

Social Stories Marketing

Sharing your story with social media stories

Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…

color branding

Color Your Brand

Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…

marketing strategies

Marketing and Advertising: What’s the Difference?

We get a lot of questions about the difference between marketing and advertising so today, we want to answer a few of those we hear most often. The two concepts have the same goal—to get your brand, message, product or company in front of the right audience—so it can be easy to think they are…

facebook ads for small businesses

Demystifying Facebook Ads for Small Businesses

Facebook Advertising, like any type of advertising, is fickle—this is why having a marketing strategy is so important. Whether you’re using Facebook, radio or billboard advertising, there is no guarantee that your message will make it to the right people, that it will grab their attention or that they will take any sort of action.…

small business website design

Is It Time to Update Your Website?

There are a lot of factors that determine the quality of your website and if you’re questioning the quality of yours, keep reading. If you don’t have a website, you have permission to skip all the way to the last paragraph. We all know how important the internet is to running a business these days.…

strategic content marketing and storytelling

Marketing tactics to grow your business: content marketing

We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…

What is dead may never die: Why the business website will never be dethroned

Warning: Depending on the season of Game of Thrones you’re on, this post may contain some spoilers. If you’re not caught up, proceed with caution. All too often, we hear “websites are dead” or “why pay for a website when I can use social media for free?” The truth is, traditional websites and social media…

Content Creation

Welcome Marybeth Niederkorn, copywriter/SEO specialist

Marybeth Niederkorn has joined Rooted Web as the lead copywriter and SEO specialist. In this role, she is responsible for website content creation, creative copywriting and search engine optimization for clients. “Marybeth’s background in journalism and her own personal creative writing will help expand our clients’ reach and contribute to the success of their websites…