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We never ask our clients to do something we wouldn't do ourselves, and that's why we're serious about spreading the message. From industry insights to offbeat observations, we blog about everything that's relevant to our business and yours.

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Web design vs web development, what’s the difference?

Web Design vs Web Development: What’s the Difference?

Web design vs web development, what’s the difference? Although often used interchangeably when describing the small business website building process, they are certainly not the same thing. While there are some firms, like us, with designers who can develop and developers who can design, that isn’t always the case. For that reason, it’s important to…

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance marketing efforts and attract potential clients.

Benefits of Small Business Blogging

Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…

When the internet goes out, the Rooted Web team figures out what it would be like if we were the 99th precinct on Brooklyn 99.

What the Rooted Web Team Does When the Internet Goes Out

As I entered the office on Wednesday, I was told the internet was out, leaving me unable to do any work. My mind started reeling with ideas to fill my day in the most unproductive way, but as the conversations started, I was brought to one of my favorite shows. If you’re not familiar with…

There are so many reasons why hiring a professional web designer helps you in the long run, and here are the top six.

Who You Gonna Call? Web Designers!

Web design isn’t easy. Like, at all.  “But wait! I know a friend who made a website for her company, and it was super easy. She did it in like a day.” Yup, there are tools out there that take much of the difficulty out of it. I mean, I even designed a few websites…

Our website host comparison can help dig deeper into what makes WordPress and Squarespace different and what's best for your business.

Which is Better for SEO? WordPress or Squarespace

So you came up with an idea for a company. You put money, sweat and tears into the project and make it a reality. You made a Facebook page because that’s what everyone told you to do, and now they are telling you to make a website too? As if you didn’t have enough to…

Local SEO is the practice of optimizing a business’ web presence for increased visibility in local organic search results.

Local SEO Tips for Your Small Business

We’ve talked about how SEO can help increase your online visibility as a whole, but what if you have a rather localized company? If you’re a hair salon or plumbing company that isn’t concerned with someone finding your company in a Google search 300 miles away, local SEO is more important than you may think,…

Spotify's Greenroom app allows users worldwide to join or host live audio rooms, and optionally turn those conversations into podcasts.

What is Spotify’s Greenroom App?

In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…

Social media accessibility is crucial to ensure every user has the same experience, regardless of any disability.

Social Media Accessibility: No Longer Optional

I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…

Cape Girardeau, Missouri continues to grow with new business opportunities every year, and we’re excited to share some of the top industries.

Top 10 Industries in Cape Girardeau, Missouri

We are lucky to be nestled in the middle of Cape Girardeau, Missouri, a community full of thriving businesses, rich history, and new ideas. This city continues to grow with new business opportunities every year, and we’re excited to share some of the industries that have experienced the most growth. Here are the top 10…

Some social media platforms are better for different business types, and it can be a pain to figure out what best suits your small business.

The Right Social Media Platforms for Your Business

Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…