A landing page is a standalone web page that someone can “land” on when they click through from a digital location. Should I have one?

As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…

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Mobile is king, and everything connected to your business needs to be mobile friendly using something called responsive design.

Hello, My name is Sam, and I’m addicted to my phone.  Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…

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You may have an amazing company, but if you don’t show up as a local business listing on Google, no one knows who you are.

Here’s the thing about the internet—you can have an amazing company with skills no one else has and prices lower than your competitors, but if you don’t show up in a Google search, no one knows who you are. People aren’t using YellowPages anymore and, though word of mouth is still a fantastic reference tool,…

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There are so many helpful ways to maximize Instagram engagement and visibility. Here are ten ways to get ahead of the game in 2021.

Ah, Instagram—one of my favorite social media channels of all time. The little sister to Facebook, this channel focuses on images and video to share experiences, products and information in a beautiful flowing news feed. But, as a business, just like any other social media channel, we have to think about it in a more…

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There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media.

There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media. Not only does this get the word out about who you are and what you do, we as consumers want someone to connect with.  There is a women’s clothing company…

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Facebook has been sending notifications about using hashtags to increase reach. Things are always changing in social media land!

If you’re like me, the number of hours spent on Facebook each day is alarming. Whether it’s for work or personal use, my phone is attached to my hand looking at content. For us constant users, Facebook has been sending notifications about using hashtags to increase reach and adding info about looking at more posts…

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There are specific mobile apps Americans saythey can’t live without, and we’ve found the top ten. How frequently do you use them?

Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…

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Tiktok and Instagram's Reels are both short-form video platforms used for sharing content and advertisement. Which is best for your business?

I’m obsessed with Instagram. Aside from my email, it’s the first thing I check before getting out of bed in the morning. In my eyes, Facebook is for work, Instagram is for fun. As an older Millennial, I use Snapchat as well, but that’s the extent of my social media game outside the office. But…

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Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell.

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…

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