Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell.

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…

Read More
Studies show that slow consistent marketing over a longer period of time will show a greater ROI than quick flooded marketing.

The faster, the better, right?  Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…

Read More
We all make mistakes. Occasionally, your “PC” filter wasn’t on, and you post something causing a social backlash. What do you do?

We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…

Read More
Rooted Web of Cape Girardeau, Missouri is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team.

We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…

Read More