10 Marketing Newsletters We Love

Wouldn’t it be great if you opened that inbox to find a couple of marketing newsletters to welcome you to the work day? Here's our top 10!

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

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Podcasting in 2021

Whether you’re launching full-blown podcasts or embedding audio clips into written pieces, brands should be experimenting with audio.

Like many of you, I commute to work every day. I’m working from the office most days, so I hop in my car and prepare for a 40 minute drive each morning, knowing I’ll be bored out of my mind by the time I pull into the parking lot. Very early on, someone told me…

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What is Content Strategy?

It may be through calendars or sticky-notes or color coded highlighters, but we have a process. At the root of it all, is content strategy.

Every plan needs a plan before you can plan it. Does that make sense? If you work in marketing, it’s the only way you live. We are always thinking ten steps ahead and, if our schedule falls behind, everyone is catching up. It’s a weird world, but it’s how we can stay structured and on…

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5 Types of Email Marketing That Can Help Your Business

Anytime a company sends out an email, aside from order confirmations and direct responses, it can be considered a form of email marketing.

If someone asked me what I thought about email marketing ten years ago, I would have rolled my eyes and walked away. If someone asked me the same question five years ago, my eyes would have rolled and I’d chuckle. Today, when someone asks me that same question, I have a lot to say. Like,…

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The Mobile Apps Americans Can’t Live Without

There are specific mobile apps Americans saythey can’t live without, and we’ve found the top ten. How frequently do you use them?

Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…

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Content Marketing 101

content marketing in cape girardeau

When it comes to marketing your business, there are a lot of different strategies to consider. If you follow our blog regularly, you might remember the marketing tree we discussed a couple of weeks ago. Today, we’re going to look at another leaf on that tree: content marketing.  What is content marketing? To understand what…

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Marketing tactics to grow your business: content marketing

Rooted Web of Cape Girardeau, Missouri is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team.

We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…

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