Archive for April 2022
What is Omnichannel Marketing? Buzzword Alert!
We’ve seen a lot more mentions of omnichannel marketing lately—not to be confused with multichannel marketing. In fact, it seems like many brands and businesses are expanding their omnichannel marketing to capitalize on social commerce. Social commerce, mentioned briefly in other blogs, is an industry expected to grow to $1.2 trillion by 2025. Many businesses…
Read MoreCopyright Infringement: It’s Not a Good Thing
The best content connects with your audience. It bridges the gap between your business and your customers. It is goal-oriented and specific. Oh, and it’s also legal. Copyright infringement—it’s not a good thing. Copyright infringement is illegal. No, you won’t end up in jail, but you could end up with millions of dollars in fines…
Read MoreHow to Attract Customers to Your Website
Look, it’s time to face reality. If you don’t have a functioning and attractive website, you’re losing out on valuable customers. Nearly 50 percent of businesses fail in their first five years. One of the top reasons for failure? Poor marketing and a poor digital presence. So, if your website is an absolute horror story…
Read More