How to Make Your Nonprofit Website Successful

Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…

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10 Marketing Newsletters We Love

It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…

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Nonprofit Social Media Marketing

Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…

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It’s All Connected: Understanding the Internet of Things

I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…

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