Why Small Businesses in Southeast Missouri Need a Great Website

If your website looks bad, your small business looks bad, and nobody wants to go with a business that they think is bad.

“Food near me.” “New power drill.” “Rash ointment.” We’ve all been here before, searching for the things we need. No matter what we’re looking for, the process is always the same — time to use the Google machine. And what are the first results? Walmart, Amazon and the other big guys. It would be nice…

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How to Make Your Nonprofit Website Successful

Every nonprofit organization should have a nonprofit website that serves as a digital home base for their organization.

Selling a product or service can be hard, but at least the customer gets something out of it. They walk away with a new, tangible item in hand or a visible service that can be tracked and witnessed. It’s hard but doable. Now, think about selling something that can never be held or used. That’s…

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What are Chatbots, and Are They Useful?

Chatbots are often described as one of the most advanced and promising expressions of interaction between humans and machines.

Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…

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What’s a Landing Page, and Why is it Important?

A landing page is a standalone web page that someone can “land” on when they click through from a digital location. Should I have one?

As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…

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Responsive Design, What Does It Mean?

Mobile is king, and everything connected to your business needs to be mobile friendly using something called responsive design.

Hello, My name is Sam, and I’m addicted to my phone.  Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…

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Does a Business Website Save You Money?

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell.

Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…

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Open-source vs proprietary CMS: Who wins?

Open source vs proprietary CMS: Who wins?

Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…

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A Hostage Situation: Rescuing Your Website Information

A Hostage Situation

The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…

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