Web Design
It’s All Connected: Understanding the Internet of Things
I remember, when I was a kid, teachers would tell us to show our work on math problems because “we wouldn’t have calculators with us all the time.” I remember the days when I would take a cell phone, a camera and a Walkman on school field trips. I remember getting up to change the…
Read MoreWhat are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…
Read MoreWhat’s a Landing Page, and Why is it Important?
As someone who has done marketing for a number of industries for a good chunk of a decade, I’m never surprised when I learn something new. Things in this industry are constantly being developed or evolving—it’s part of the fun of being in marketing! One thing I learned about recently was an SEO tool called…
Read MoreResponsive Design, What Does It Mean?
Hello, My name is Sam, and I’m addicted to my phone. Whew, that was hard to admit. It’s always with me. It sleeps next to my bed. It’s the first thing I touch in the morning, and I’m not ready for bed until I’m finished scrolling for the night. I work on it, I play…
Read MoreSomething’s Better Than Nothing, Right? Not In Web Design…
As much as it pains me to admit, I am a Millennial. Born at the end of the 80s, I grew up as technology did, and on occasion that makes me a bit of a website design snob. Not that I’m great at making them or anything, but when I go to a website, I…
Read MoreDoes a Business Website Save You Money?
Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…
Read MoreOpen-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…
Read MoreA Hostage Situation: Rescuing Your Website Information
The website information … where is the login? the password? You can hear your heart beating out of your chest. The sweat beads up on your forehead like the morning dew of an unseasonably warm March. Your hands shake as your thumbs nervously poke and prod the luminous screen of your smartphone, the smudges of…
Read MoreMaintain Your Website, Maintain Your Business
When you open your business, you put a lot of time into making sure the paint job is perfect. The lights are on, the floors are swept and everything looks perfect. You want your potential customers to be attracted to your business so it draws them in. They should feel compelled to see what you…
Read MoreColor Your Brand
Target. Best Buy. McDonald’s. Starbucks. These companies are well-known in our society and when you read their names, you can probably picture their logo and colors in your mind. Whether you realize it or not, color has a major influence on brand recognition. Think about it: if you picture Target, you probably see red and…
Read More