Marketing
The True Value of Social Media
There’s value in everything you do for your business, but maybe one of the most important things you can do is participate in social media. Not only does this get the word out about who you are and what you do, we as consumers want someone to connect with. There is a women’s clothing company…
Read MoreWill Facebook Hashtags Be Useful in 2021?
If you’re like me, the number of hours spent on Facebook each day is alarming. Whether it’s for work or personal use, my phone is attached to my hand looking at content. For us constant users, Facebook has been sending notifications about using hashtags to increase reach and adding info about looking at more posts…
Read MoreThe Mobile Apps Americans Can’t Live Without
Sometimes it feels like our phones are another appendage dangling at the end of our hands. Without them, we don’t feel complete. It’s been reported that 29 percent of smartphone users say they can’t live without their phones—which seems like a crazy amount—but I have to include myself in that number. The other day, I…
Read MoreReels Vs. TikTok: Who is the Winner for Businesses?
I’m obsessed with Instagram. Aside from my email, it’s the first thing I check before getting out of bed in the morning. In my eyes, Facebook is for work, Instagram is for fun. As an older Millennial, I use Snapchat as well, but that’s the extent of my social media game outside the office. But…
Read MoreSlow & Steady Wins the {Marketing} Race
The faster, the better, right? Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…
Read MoreSocial Backlash: Oops, Why Did I Say That?
We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…
Read MoreBe Vanilla: Marketing Your Real Voice, No Imitations
I think vanilla gets a bad rap. It is often used to describe a thing or a person that is the manifestation of average—just “meh,” nothing special, barely adequate, standard or without imagination. Vanilla is supposed to be “normal” because, I think, we don’t really know vanilla anymore. Maybe we never did. As it turns…
Read MoreBest Free Marketing Tools for Small Businesses
The best things in life are free—for a little while We understand that, as a business owner, your time is valuable and having marketing tools in your pocket is crucial to helping you reach your goals. Even better is having FREE marketing tools at your disposal. You’re in luck. Whether it’s photos, graphics, or email…
Read MoreOvercome Digital Distancing
When the pandemic began, people swarmed the internet trying to gain information and buy products or services. But a little over two months later, it is evident that people are tired of staring at their screens all day—yet the scrolling continues. So, the bigger question is, how do you overcome the digital distancing, break through…
Read MoreDespooking ghostwriting for small business
Ghostwriting for small business—what does it really mean? The term ghostwriting can be a bit confusing at times because the word itself is a bit misleading. As exciting as it would be to have a ghost writing all your content, that isn’t what is happening—well, at least not per se. What is Ghostwriting? Simply put,…
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