Marketing
Marketing tactics to grow your business: content marketing
We have talked about Digital Marketing and how the umbrella term covers more aspects of marketing than most realize. This week, we are focusing on content marketing and how having unique content can help you engage and interact with your target audience to enhance your business efforts. So let’s take a moment and break down…
Read MoreMarketing tactics to grow your business: Digital Marketing
If you’ve been in business for any length of time, you’ve probably seen the rapid changes in marketing options. Just 25 years ago, your advertising options were set in stone. You had print, broadcast, direct mail, outdoor advertising, television and maybe even a trade show or two. More than likely you didn’t have a website…
Read MoreLuck takes a lot of work
Here at Rooted Web, we’re suckers for a good quote. There is one from the Roman philosopher Seneca the Younger that has been tossed around for centuries but is a true gem even today: Luck is the point where preparation meets opportunity. The genius behind this particular aphorism is that, while brief, it is comprehensive.…
Read MoreWhat the Mighty Ducks taught us about branding
The Mighty Ducks trilogy taught us a lot as kids. It taught us about friendship and perseverance. It taught us that ducks fly together. And, of course, it taught us the knuckle-puck (I know it works, I’m just not doing it right). But now that we are adults (well, big kids), Ducks has taught us…
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