Marketing
What is Spotify’s Greenroom App?
In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…
Read MoreSocial Media Accessibility: No Longer Optional
I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…
Read MoreThe Right Social Media Platforms for Your Business
Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…
Read MoreDon’t Let Zoom Fatigue Get You Down
Ah… Zoom. It was THE app of 2020 and, as society shifts into a new way of doing business, it looks like it’s here to stay for quite some time. As of March 2020, Zoom had over 2.13 million downloads, doubling the number of downloads from the month before. It has completely changed how some…
Read MoreSocial Media Sizes 2021
Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain. Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…
Read MoreHow to Make Google Jobs Work for You
As pretty much every industry moves into a more digital world, new tools seem to pop up left and right. Some helpful, some a waste of your time, some so expensive you’d have to take out a second mortgage on your home to get past the free trial. Doing what you do best is also…
Read More10 Marketing Newsletters We Love
It’s a Monday. You swung by your favorite coffee shop and rolled up to work with a less than chipper attitude. There’s so much to do, and you don’t know where to start. You open your inbox, and all you see is work. Wouldn’t it be great if you opened that inbox to find a…
Read MoreNonprofit Social Media Marketing
Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…
Read MoreWhat are Chatbots, and Are They Useful?
Back when I worked at a call center, people used to think the chat function on the client’s website was automated when, in reality, it was a person on the other side of the computer. This idea seemed odd since I knew we were real people, but after visiting website after website with the “Chat…
Read More10 Common SEO Mistakes We Hope You Aren’t Making
We all know SEO (search engine optimization) is important. But, did you know that finding and correcting some of these simple SEO mistakes could make a world of difference in your website’s search ranking? 1. Quantity of Links Over Quality More isn’t always better. One killer link could do so much more for your search…
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