What’s Pinterest Doing These Days?

I’ve had my dream wedding planned for years on Pinterest. I send my {Make Me Gorgeous} board to my hairstylist before every appointment. All through quarantine, I pinned places and things I longed for when the world went back to normal. 

When it comes to making plans on Pinterest, I’m nowhere near alone. Today, 459 million people around the world use this platform to find tomorrow’s ideas. It’s a place to look forward; it’s a place of dreaming and hope. It’s just what your customers need for 2022. 

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration and so much more. These items are organized in boards, and when you see a pin you like, you can pin that interest to a board. There are literally billions of pins to scroll through, and this means endless possibilities for both your company and personal life. Take advantage of this popular platform to increase awareness and sales one pin at a time.

Distribute your content

Eighty-five percent of Pinterest users, or Pinners, search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. As we know, Instagram is also known for visual content, however, you cannot include a clickable link in a post, making it more difficult to create calls-to-action or show off specific products.

Like we mentioned above, content is organized into boards that can save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized in whatever way you’d like. This could be in themes, ideas, plans or types of inspiration—whatever makes it easy for your audience to find the content they’re looking for.

You can also invite others to join your boards as contributors, making what’s called a “group board.” Adding contributors is a great way to increase engagement and interaction on your profile. 

Build a community

Just like with any platform, online communities bring together like-minded individuals and serve as helpful hubs for businesses. With a Pinterest community, you can count on your followers to interact with your boards, consume your content and make their way to your website.

By treating your Pinterest boards as two-way streets through which you can interact with and engage users, you can build a loyal community who may become customers in the process. 

You can build this community a number of ways, like promoting your Pinterest account on your other platforms or following accounts you think would want to follow you back. You could also utilize keywords and hashtags in your posts or create a Pinterest ads account to run ads on the platform.

Educate your customers

I can’t tell you how many times I go to Pinterest to search for things, whether that be a recipe or an article or inspiration. This platform is rife with tutorials, infographics, how-tos and links to additional educational content. Given its desire for visual content, it’s a powerful channel to educate and engage customers. While creating and sharing content and marketing to users, be sure to keep your target audience in mind.

Similar to the way you would create new products, develop your branding or post to other social platforms, you want to ensure you’re pushing out content that appeals to your target audience and current customers.

Do this with a little research. Ask your current followers and customers for feedback, check out your competitors to see what’s working (or not working) for them, and pay attention to boards of your current followers to help your understanding of what they want and why they want it. This won’t be a “one and done” research project; check-in at least once a month to see how things are evolving and adjust accordingly.

Drive website traffic and boost online sales

I mentioned earlier that Pinterest allows you to link your visual content to another website, which of course, should be your website. This feature allows you to share both written and visual content and direct users back to your website in the process.  This is a very powerful addition to your marketing as it can boost online sales without additional effort. 

You can also add a Pinterest widget or button to your website that allows visitors to interact with your Pinterest page via your website, giving them the ability to view and follow your profile or view a specific pin. By making this integration, you’ll be able to create more leads, and customers can begin viewing your content within seconds.

There’s much more to learn and discuss regarding this interactive platform. Our dedicated marketing team at Rooted Web is constantly learning and evolving, and we would love to help your small business leverage this platform’s potential. Let’s chat!