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Creating the Ideal Social Calendar
When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…
10 Things You Should Know About the Instagram Algorithm
Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…
Web Design vs Web Development: What’s the Difference?
Web design vs web development, what’s the difference? Although often used interchangeably when describing the small business website building process, they are certainly not the same thing. While there are some firms, like us, with designers who can develop and developers who can design, that isn’t always the case. For that reason, it’s important to…
Benefits of Small Business Blogging
Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more potential clients. According to Hubspot, 80 percent of internet users interact with both social media sites and blogs, and companies with blogs produce an average of 67 percent more leads monthly than companies that…
What the Rooted Web Team Does When the Internet Goes Out
As I entered the office on Wednesday, I was told the internet was out, leaving me unable to do any work. My mind started reeling with ideas to fill my day in the most unproductive way, but as the conversations started, I was brought to one of my favorite shows. If you’re not familiar with…
Who You Gonna Call? Web Designers!
Web design isn’t easy. Like, at all. “But wait! I know a friend who made a website for her company, and it was super easy. She did it in like a day.” Yup, there are tools out there that take much of the difficulty out of it. I mean, I even designed a few websites…
Which is Better for SEO? WordPress or Squarespace
So you came up with an idea for a company. You put money, sweat and tears into the project and make it a reality. You made a Facebook page because that’s what everyone told you to do, and now they are telling you to make a website too? As if you didn’t have enough to…
Local SEO Tips for Your Small Business
We’ve talked about how SEO can help increase your online visibility as a whole, but what if you have a rather localized company? If you’re a hair salon or plumbing company that isn’t concerned with someone finding your company in a Google search 300 miles away, local SEO is more important than you may think,…
What is Spotify’s Greenroom App?
In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…
Social Media Accessibility: No Longer Optional
I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…