Blog
How to Attract Customers to Your Website
Look, it’s time to face reality. If you don’t have a functioning and attractive website, you’re losing out on valuable customers. Nearly 50 percent of businesses fail in their first five years. One of the top reasons for failure? Poor marketing and a poor digital presence. So, if your website is an absolute horror story of…
Read MoreRooted Web adds Martin, Heeb to design team
Rooted Web, a local full-service website design and digital marketing agency, has expanded its website design and development team with the additions of Kristen Martin and Jacob Heeb. Martin, a Desloge, Missouri, native, joins Rooted Web as UI/UX web designer. She has extensive experience working with marketing clients from project strategy through implementation, most recently…
Read MoreHow to Stay Motivated During a Long Web Design Project
At Rooted Web, we’re no strangers to long-term projects. We’ve seen it all from marketing strategies to website design and development. No one knows better than us that long projects come with the difficulty of staying motivated. Maintaining long-term motivation is no easy task, but it is one that we’re familiar with. Here are our…
Read MoreA Simple Guide to Instagram Livestream Shopping
You might remember that we wrote a blog back in December 2021 about Facebook Shops. Now, we’re shifting gears to take a look into Instagram Shopping, a set of features that allows users to shop for products via photos, videos and livestreams. When it comes to Instagram e-commerce features, there are plenty of possibilities for…
Read MoreRooted Web adds Navarro to marketing team
Rooted Web, a local full-service website design and digital marketing agency, has expanded its marketing team with the addition of Natalia Navarro as a digital content producer. Navarro earned a bachelor’s degree in mass communication from the University of South Carolina in Columbia, South Carolina. She previously worked on the social media team at Cultivating…
Read MoreTemplate vs Custom Website: Creating the Site of Your Dreams
It’s always the same story. You hear about a new business, and you do what feels most natural. You Google them. In fact, 97 percent of people learn more about a local company online than anywhere else. This means it’s not only important to have a great website and online presence, it’s necessary. And provided…
Read MoreOptimizing Your Site for Voice Search
“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…
Read MoreWebsite SEO Predictions for 2022
We’ve discussed SEO in the past, but it still remains a mystery for so many. You understand what the acronym is, but can you actually optimize search engine results? Are you doing everything possible for your website, and even if you are, will your current tactics work next year? Here are some of our website…
Read MoreDigital Content Producer – Job Opening
Rooted Web is looking for a talented Digital Content Producer to join our team and create compelling blog posts, social media content, website copy, white papers, news releases and advertising messages for us and our clients. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level…
Read More8 Social Media Trends to Look for in 2022
It can be hard to know which social media trends to pay attention to and which ones to ignore. Is TikTok going to take over Instagram? Will email marketing die out completely? Is it necessary to host a live audio chat on a frequent schedule? After doing our research, here are the top eight social…
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