What is Apple Business Connect?

Apple recently launched Business Connect, a new feature that allows businesses to easily claim, customize, and optimize their information as it appears across apps such as Apple Maps, Messages, Wallet, and Siri. This tool has built-in features that offer directions, photos, contact information and special promotions for your business, allowing customers to easily access everything about you in one easy place. 

To use the tool, business owners must register through the Business Connect website using either an existing Apple ID or by creating a new one. Once registered and verified by Apple, owners can personalize their Apple Maps place cards with photos, logos, and basic information for free.  

Businesses can also use the new tools to connect with booking, ordering, and delivery services, enabling customers to transact directly from Apple Maps. A new feature, called Showcases, lets businesses provide consumers with offers and incentives, such as seasonal menu items and product discounts.  

Benefits of Using Apple Business Connect 

With an estimated 136.8 million iPhone users in the United States in 2023, it is safe to say Apple Business Connect can help your small business in several ways, from boosting your local visibility to advertising your local services in search engines. Additionally, other third-party platforms, including search engines like DuckDuckGo, use this data for their own interfaces. 

1. Improved Customer Engagement 

Apple Business Connect’s quick actions allow customers to engage with your small business quickly and easily. With just a tap, customers can look up detailed business information, book a reservation, schedule an appointment, view photos and more. 

2. Share Limited Offers and Announcements 

Through Apple’s Showcases feature, you can update your Apple listing to highlight promotions, offers, and seasonal specials you may be offering. Leveraging Showcases can gain additional visibility for your promotions within Apple Maps. 

3. Improved Performance Monitoring with Insights 

With Apple Business Connect’s Insights feature, it is now possible for you to monitor the number of clicks on your listing, measure incoming traffic, analyze how your listing has been found by users, and more. You can also see what buttons people are clicking in your listing, including if they are requesting directions, sharing your listing, clicking your website, viewing a promotion, or calling you directly from your listing. 

4. Improved SEO 

Like Google Business Profile, claiming and optimizing your Apple Business Connect place card can improve your small business’ local SEO and visibility. Having a complete and personalized place card will allow Apple users to quickly find, learn about, and engage with your small business. Additionally, your company will benefit from increased visibility on third-party platforms that source location data from Apple Maps products. 


When it comes to your small business, every tool designed to help bring customers to you is crucial. By using Apple Business Connect as a starting point, and partnering with a company like Rooted Web, you are setting your small business up for ultimate success. Contact us today to see what our team can do for you! 

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Samantha Prost

Samantha Prost is a digital content writer with almost 10 years of experience who uses her upbeat and creative energy to write fresh, fun and custom content for our clients.

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