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Something’s Better Than Nothing, Right? Not In Web Design…
As much as it pains me to admit, I am a Millennial. Born at the end of the 80s, I grew up as technology did, and on occasion that makes me a bit of a website design snob. Not that I’m great at making them or anything, but when I go to a website, I…
8 Reasons Why You Should Shop Small This Holiday Season
The Saturday after Thanksgiving is known as Small Business Saturday, a day to gather together, bellies full of leftover turkey, and head out to our local shops and eateries to support the little guys. We know it’s tough to get out of bed, but here are eight reasons why you should shop small this holiday…
Does a Business Website Save You Money?
Having a website for your company isn’t marketing, it’s business. It’s just as important as having a phone number or a product to sell. And I don’t mean a Facebook page that solely holds all your information—I mean a dedicated business website that either completes the sale, provides information about your product or service, or…
Slow & Steady Wins the {Marketing} Race
The faster, the better, right? Our pizza should be delivered in 30 minutes or less. We hate waiting in the fast food drive-thru for too long. We don’t even want to sit through commercials anymore thanks to streaming services. Instant gratification is expected with everything. With the world at our fingertips, it’s the way of…
Open-source vs proprietary CMS: Who wins?
Understanding the basics A CMS (content management system) is a user-friendly interface that allows a website’s owner to house, manage and post content on a website—blogs, pictures, videos, memes, gifs, etc. There are two main types of CMS platforms: open source and proprietary. This is your website on an open-source CMS Adding a new product…
Welcome Sam Bergmann, digital content writer
Rooted Web is excited to welcome Sam Bergmann as a digital content writer on the marketing and social media team. Sam Bergmann, a Perryville, Missouri, native, has worked previously in social media and marketing roles for Mary Jane Brands, Crown Valley Winery and St. Nicholas Brewing Company. In her new role, Bergmann will work closely…
Making a Mascot: Creating a New Brand Identity for Cape Girardeau Public Schools
In August, Cape Girardeau Public Schools kicked off the 2020-2021 school year with an entirely new look—and it wasn’t just the masks and virtual classrooms. The district worked with Rooted Web to design new academic and athletic logos and establish brand identity and standards for the entire district, across all campuses and student clubs and…