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Attracting Top Talent in Southeast Missouri: Digital Recruitment Strategies That Work
Finding and hiring top-notch employees is a constant challenge for small businesses, especially in a tight-knit market like Southeast Missouri. You need skilled, dedicated individuals who are the right fit for your company culture. But where do you find them? The answer lies in embracing digital recruitment strategies that reach beyond traditional methods and tap…
LOCAL LOVE | The Broadway Revitalization of Cape Girardeau
I came to Cape Girardeau 25 years ago, back when the bridge was the Old Bridge, a thing made of steel and nightmare, and you turned right on Sprigg, just before Don’s Store 24, to head North to campus. Moving up North Sprigg, you saw the remains of what was, the history of an area…
The Local SEO Checklist: 10 Must-Dos for Southeast Missouri Businesses
In the heart of Southeast Missouri, where local businesses thrive, having a strong online presence is more important than ever. But with digital marketing constantly evolving, it can be tough to keep up. That’s where local SEO comes in. Think of local SEO as your business’s digital address book–it helps Google (and other search engines)…
The Power of the Ask: How to Encourage Customer Reviews for Your Small Business
Online reviews hold immense power in 2025. They influence consumer decisions, build credibility and enhance your online reputation. For small businesses, positive online reviews are crucial for attracting new customers and fostering trust within the local community. Why Reviews Matter 5 Easy Ways to Encourage More Reviews Leveraging Review Platforms Beyond Reviews: Going Deeper with…
Mobile vs. Desktop Websites: Why Mobile Optimization is Crucial in 2025
The way people use the internet has changed a lot over time. More people now use smartphones to browse, so websites need to work well on different devices. While desktop websites are still important, making sure your site works on mobile devices is a must in 2025. A well-designed website isn’t just about being functional.…
Unveiling the Secret Sauce: Behind-the-Scenes of a Successful Marketing Campaign
Ever wondered what goes on behind the curtain of a successful marketing campaign? Here in Southeast Missouri, where many businesses are small to medium-sized, creating a marketing strategy that resonates with your local community can feel like a mystery. Let’s peel back the layers and reveal the secret sauce that makes marketing magic happen, even…
6 Google Ads Shortcuts For Better Results With Less Effort
Streamlining your PPC strategy is essential for maximizing efficiency and achieving optimal results. While managing Google Ads campaigns can be time-consuming, shortcuts and features can help you save time and gain insights faster. Here are six Google Ads shortcuts to help you enhance your performance and efficiency: 1. Remove Duplicate Keywords Over time, as accounts…
The Vital Role of Social Media Management: Why It Shouldn’t Fall Under “Other Duties as Assigned”
In corporate communication, social media has emerged as a powerful tool for businesses to connect with their audience, build brand awareness and drive engagement. However, despite its proven importance, social media management is often relegated to the “Other Duties as Assigned.” This approach fails to recognize the complexity and strategic significance of social media within…
Why it’s Time to Rethink Your Feedback Emails and How to Do it Right
In email marketing, feedback emails and review requests are like the unsung heroes. They quietly slip into your inbox, asking for your opinion on a recent purchase or experience. But how effective are they, really? And are we, as marketers, doing enough to make them worthwhile? Let’s dive into the world of feedback emails and…
LOCAL LOVE | TrueQue: A Taste of Cape Girardeau’s Soul
You pull up to two unassuming portable buildings on Good Hope St. in Cape Girardeau, Missouri. To the south is the beautiful and historic River Campus in the shadow of the Emerson Bridge. To your west is a street that was once packed with businesses, bars, restaurants—massive two-story brick buildings, some of which have fallen…