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2020 New Approach, New Focus, Goal Oriented/RootedWeb

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Social Media Listening: Understanding Your Southeast Missouri Audience Better

Social Media Listening: Understanding Your Southeast Missouri Audience Better

By Samantha Prost | September 27, 2023

These days, social media has become an integral part of our daily lives. For small businesses, social media offers a treasure trove of valuable data and insights about their target audience. However, simply posting content and waiting for feedback isn’t enough.   To truly understand your Southeast Missouri audience and tailor your marketing efforts effectively, you…

The Future of Search: How Marketers Can Thrive in the Age of SGE

The Future of Search: How Marketers Can Thrive in the Age of SGE

By Samantha Prost | September 25, 2023

The world of search engine results is undergoing a transformative shift, thanks to the emergence of the Search Generative Experience (SGE) powered by Google Magi. This revolutionary initiative is set to deliver AI-generated and personalized responses to user queries, fundamentally altering how we interact with search results.   As marketers in Southeast Missouri, it’s crucial to…

Web Design Psychology: How to Influence Behavior in Southeast Missouri

Web Design Psychology: How to Influence Behavior in Southeast Missouri

By Samantha Prost | September 20, 2023

In the digital age, a website’s success goes beyond aesthetics and functionality. Understanding web design psychology can significantly impact user behavior and engagement. By strategically applying psychological principles to your web design, you can create a compelling user experience that captivates your Southeast Missouri audience and drives desired actions.   In this blog, we will explore…

Behavioral Advertising: Tailoring Your Marketing Efforts to Southeast Missouri Customers

Behavioral Advertising: Tailoring Your Marketing Efforts to Southeast Missouri Customers

By Samantha Prost | September 18, 2023

Have you ever been searching for something online, and when you go away from that search and onto new web pages, you start seeing that first company’s ads sprinkled into different pages that follow? It’s like you’re being followed, but by something you’re interested in and want to know more about… How does your device…

Brand Storytelling: Connecting with Your Southeast Missouri Audience on a Deeper Level

Brand Storytelling: Connecting with Your Southeast Missouri Audience on a Deeper Level

By Samantha Prost | September 15, 2023

With today’s competitive business landscape, connecting with your audience goes beyond explaining product features and pricing. It’s about building meaningful relationships and resonating with customers on a deeper, emotional level. This is where brand storytelling comes into play.   By crafting compelling narratives that reflect your brand’s values and purpose, you can captivate your Southeast Missouri…

Should You Trust an AI Detector? Unveiling Biases and Advancements in AI Detection Tools

Should You Trust an AI Detector? Unveiling Biases and Advancements in AI Detection Tools

By Samantha Prost | September 11, 2023

As generative AI technology advances, the role of AI detectors becomes increasingly critical in distinguishing between AI-generated content and human-created text. However, recent studies have shed light on potential biases and vulnerabilities in these detectors, raising questions about their reliability and implications.   In this blog, we will delve into the world of AI detectors, exploring…

The e-commerce industry is experiencing rapid growth and transformation in 2023, fueled by technological advancements and evolving consumer behavior.

The Future of E-commerce: Trends and Innovations Shaping the Online Retail Industry

By Samantha Prost | September 5, 2023

The e-commerce industry is experiencing rapid growth and transformation in 2023, fueled by technological advancements and evolving consumer behavior. In this blog, we’ll delve into the future of e-commerce and the trends and innovations shaping the online retail landscape. By understanding and embracing these trends, businesses can stay ahead of the competition and capitalize on…

The Importance of Customer Retention: Strategies for Building Long-Term Loyalty

The Importance of Customer Retention: Strategies for Building Long-Term Loyalty 

By Samantha Prost | August 29, 2023

In today’s highly competitive small business landscape, acquiring new customers is a top priority for many local businesses. However, it’s equally important to recognize the significance of customer retention for long-term success. Building a base of loyal customers who repeatedly choose your brand and advocate for your products or services can be a game-changer.   In…

Social media advertising presents tremendous opportunities for businesses to reach and engage with their target audience.

Maximizing Social Media Advertising: Tips for Running Successful Campaigns

By Samantha Prost | August 22, 2023

Social media advertising has revolutionized the way businesses promote their products and services. With an estimated 4.9 billion users active on various social media platforms, it offers immense potential for reaching and engaging with your target audience. In this blog, we’ll uncover valuable tips and strategies for running successful social media ad campaigns.   By understanding…

Instagram has emerged as a powerful platform for small businesses to connect with their target audience and drive meaningful engagement.

The Power of Instagram Marketing for Small Businesses: Tips and Strategies

By Samantha Prost | August 15, 2023

In the past few years, Instagram has emerged as a powerful platform for small businesses to connect with their target audience and drive meaningful engagement. With over a billion monthly active users, Instagram offers a vast potential for businesses to showcase their products, tell their brand story and cultivate a loyal community. In this blog,…