Social Media
Social Backlash: Oops, Why Did I Say That?
We all make mistakes. Occasionally, your “PC” filter wasn’t on or you weren’t aware of a social rule, and you post something causing a social backlash. Or even worse—one of your employees does or says something out of your control that starts a spiral of negative activity online. What do you do?? Just remember, throwing…
Read MoreMarketing tactics to grow your business: social media
By now, you should have a better understanding of digital marketing—if not, you still have time to catch up. Content marketing falls under the digital marketing umbrella and we discussed how, when used effectively, content marketing and storytelling can impact the way readers interact with your brand. This week, we are focusing on social media…
Read MoreTikTok Marketing
TikTok is the newest social media craze sweeping the nation. As with any new platform, there are a lot of questions: what is it? How does it work? What is a VSCO Girl? To be fair, we don’t know the answer to that last question either, but we do want to help shed some light…
Read MoreChoosing the right social media platform for your business
As a business owner, you wear many hats and do what is needed to make your company as successful as possible. So, when it comes to social media, you already know that you can reach a large group of people and you have every intention of making the most of the free social media networks.…
Read MoreSharing your story with social media stories
Storytelling isn’t new, but using social media platforms to engage virtual friends and fans through “Stories” is. This latest feature on Instagram, Facebook and Snapchat gives your organization a new tool. The idea is that you post a video or image and in the next 24 hours or shorter (depending on the platform) it will…
Read MoreDemystifying Facebook Ads for Small Businesses
Facebook Advertising, like any type of advertising, is fickle—this is why having a marketing strategy is so important. Whether you’re using Facebook, radio or billboard advertising, there is no guarantee that your message will make it to the right people, that it will grab their attention or that they will take any sort of action.…
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