Social Media
Don’t Put Your Eggs All in One Site
On October 4, 2021, time stood still. Well, not quite. Facebook, Instagram and WhatsApp went down, taking much of us with them. It was the longest outage since 2008, and it seemed like it was never going to end. But it did. And our lives went back to normal, filled with mindless scrolling and posting…
Read MoreHow to Increase Facebook Engagement in 8 Steps
We all want more traffic to our small business Facebook pages. After all, traffic means sales, right? Well, not quite. Traffic is a great indicator that your marketing efforts are paying off, but what you really need to grow is Facebook engagement. Facebook Engagement is any action someone takes on your Facebook page or one…
Read MoreCreating the Ideal Social Calendar
When you sit down to an empty calendar, knowing you have to fill it up with great content, it can be a little daunting. I mean, what do you post? What’s interesting to your followers? How do you know what they want to see or what you need to share to increase business? Are you…
Read More10 Things You Should Know About the Instagram Algorithm
Things are constantly changing online. As we evolve as consumers, so does the technology. It learns from our behaviors and adapts while we acclimate to its changes as well. Instagram recently stated they are “no longer a photo-sharing app;” how does this change everything we’ve learned about this popular platform and how should we use…
Read MoreWhat is Spotify’s Greenroom App?
In March 2021, Spotify announced it was acquiring the company behind the sports-centric audio app Locker Room to help launch its entry into the live audio market. In June 2021, the company made good on that deal with the launch of Spotify’s Greenroom, a new mobile app that allows Spotify users worldwide to join or…
Read MoreSocial Media Accessibility: No Longer Optional
I’m a big fan of social media. Not only is it my literal job, but it’s one of my most time-consuming pastimes. It’s super easy to navigate, you never run out of new or interesting content, and it’s all housed on my phone in my pocket. I never really have to think about it and,…
Read MoreThe Right Social Media Platforms for Your Business
Social media can be daunting. It seems there’s constantly new social media platforms popping up, and once you’ve seemed to master one, it’s no longer popular and you have to learn something new all over again. Plus, some platforms are better for different business types, and it can be a pain to figure out the…
Read MoreSocial Media Sizes 2021
Did you know that the average attention span is now shorter than that of a goldfish? A goldfish can focus on something longer than we can, yet we consider ourselves at the top of the food chain. Let’s not focus on that too long (as if we could), and instead, let’s talk about what this…
Read MoreNonprofit Social Media Marketing
Every marketing team has challenges, but I might argue that nonprofit organizations have more than most. Not only do most nonprofits struggle with tight resources and small teams, but they also rely on the good will or generosity of others for their continued success—rather than sales of a product or service. How can you successfully…
Read More6 Facebook Mistakes You’re Making for your Small Business
You’ve been killing it all through 2020, working hard and surviving the pandemic. But you have this gut feeling your business isn’t living up to its full potential. What more can you do? You have social media, you have a website, you have a storefront, you have great customer service … what’s missing? Well, I…
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