SEO
Unveiling the Truth: 9 SEO Myths to Bid Farewell to in 2024
Staying ahead in digital marketing requires shedding misconceptions and embracing the truth. As we near the end of the first quarter of 2024, let’s dissect some prevalent SEO myths and reveal the realities that should shape your strategic approach. Myth: AI tools will replace search engines. Truth: AI, exemplified by tools like ChatGPT, enhances our…
Read MoreThe Enemy of My Enemy Is My Friend: Negative Keywords & Competitors
In the vast battleground of online marketing, keywords are your arsenal. The choice of keywords can either be your best ally or your fiercest adversary. But what if we told you that there are two secret weapons to enhance your SEO strategy‚—negative keywords and the keywords of your competitors? Here’s how to wield these tools…
Read MoreLocal SEO Secrets: How to Dominate the Southeast Missouri Market
For small businesses operating in Southeast Missouri, harnessing the power of local SEO is essential to stand out in the competitive local market. Local SEO enables businesses to increase their visibility among potential customers in the area, drive targeted website traffic, and ultimately dominate the Southeast Missouri market. Today, we will unveil the secrets to…
Read MoreThe Symbiotic Relationship: How Social Media Powers Your SEO Success
When it comes to digital marketing, social media and search engine optimization (SEO) are often seen as separate entities. But both strategies have the potential to enhance each other’s success. Today, we will explore the symbiotic relationship between social media and SEO and how collaboration between the two teams can supercharge your SEO efforts. Understanding…
Read MoreA Guide to Small Business Marketing and SEO
If you’re a small business owner trying to navigate the world of small business marketing and SEO, you’ve come to the right place. Rooted Web’s comprehensive guide will break down the ins and outs of marketing and SEO, and by the end, you’ll be well-equipped to evaluate, boost, or get started developing your brand’s presence. Understanding…
Read MoreMastering Real Estate SEO: Driving Online Success for Your Property Listings
When it comes to real estate, establishing a strong online presence is crucial for attracting potential buyers and sellers. To achieve visibility in search engine results and stand out from the competition, mastering Search Engine Optimization (SEO) is essential. Let’s delve into the realm of real estate SEO and provide actionable strategies for optimizing your…
Read MoreOptimizing YouTube Videos for Higher Rankings
Nothing stings more than pouring hours of work into creating a YouTube video for your business only to see it flop with poor search rankings and low view numbers. Assuming you’re creating relevant and interesting content, there are a few tips out there for optimizing YouTube videos for higher rankings, and we’ve gathered eight of…
Read MoreWhat are you looking for? Cape Girardeau’s top search keywords for 2022
If you’ve gotten a chance to play around with Google’s Local Year in Search 2022 tool, you might be surprised and delighted by what Cape Girardeau’s top 10 search keywords were. From “corn prices” to “red-eyed crocodile skink,” we’ll break down each of the trending searches, the results and some fun facts. 1. Corn prices…
Read MoreBest Local SEO Practices for 2022
It’s been about a year since our last local SEO blog post, but 2022 is in full swing and we figured it’s time for an update. Local search is your most powerful tool if you are a small business. Nearly 46 percent of all Google searches seek local information like navigating to a store or…
Read MoreOptimizing Your Site for Voice Search
“Hey, Siri” How many times have you said this? Or maybe you’ve uttered the phrase, “Hey, Alexa” instead. Voice search is becoming more popular, with 41 percent of adults and 55 percent of teens using voice search daily, according to Google, but small business websites could be doing more to optimize for searches from voice…
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